No matter how much time and money you use to create your smart new website, if it’s a static brochure or shop front, it could well be sitting on the side lines, unvisited – which means it is failing miserably at bringing you a good rate of return on your investment.
Creating a dynamic website with interactive content maximises the potential of your site to achieve your business aims, and it doesn’t have to be as daunting as it sounds.
Why are static websites becoming less valid?
1. Static websites limit SEO
SEO and social media are closely interwoven with website performance and dynamic content. If you have a static website, you will be waiting for the Google ‘spiders’ to visit periodically to assess and re-index your content.
Interactive content on a website, on the other hand, alerts Google to the need to re-assess and potentially improve your ranking in search engines.
A static website also makes it harder to create a strategy for your social media campaigns. Your ever-changing site content and your customer-orientated social media posts should be orchestrated. They should be themed and controlled to drive customer traffic to and from your website.
2. Limited customer experience options
Static websites also limit customer experience potential. Research has shown that people usually look at your website for 10–20 seconds. Then they are gone.
If you can offer a clear value – and interactive tools to entice them to linger for several minutes – you are far more likely to hold their attention. Within that first 10 seconds, you have to give them an instantly recognisable reason to stay on your website.
An inert website – or one that is rarely updated – will struggle, and certainly won’t bring them back for more!
Being able to recognise something of value (something of significance to them) not only engages your potential and existing customers, it also makes them feel more connected to your company too. Providing digital tools – such as an interactive calculator – goes a long way to enhancing their customer experience.
3. Static sites can waste time
One of the biggest reasons why companies chose to keep their websites simple – and inert – is the belief they are saving time that way.
It could be they don’t have the capacity or skills to run a dynamic site that has lead generation features built in. So, it’s easier to wait for potential customers to email or telephone, right?
The view that a simple website reduces the hassle factor could be misleading. Making changes to a static site can be laborious and costly as it usually involves working with the original web developer. One small alteration could put you in a queue, and clock up considerable minimum fees. That wait could have a detrimental knock-on effect for your business.
Creating a website with the right functionality and flexibility in the first instance could well mean spending less hours and fees on tweaking and updating a static website.
4. Going for the easy option
Companies sometimes take the line of least resistance in creating a static brochure or shop front website, avoiding bells and whistles for fear of over-stretching their IT abilities. But dynamic websites with interactive features don’t need to be monsters that eat your precious time or keep you awake at night, as long as they are properly integrated with your existing systems and software and are created to meet your specific business needs.
LeadDoubler technology is the perfect example of how companies with limited IT experience can create interactive website content. The software will be integrated with existing digital tools and systems so that it works seamlessly with your IT. On top of that, a wealth of support is available. Contact us today to get your website moving in the right direction.