Why Content Marketing? A recent study has shown that content marketing generates about three times more leads, compared with outbound marketing. It also costs about 62% less, which is why it is considered the best digital marketing asset today. However, successful content marketing strategies don’t happen by accident or develop overnight. They require thorough planning, […]
About Phil Datson
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Entries by Phil Datson
The market is an ever changing environment. What people want today may change in just a few days. Trends and fads pass by like a breeze. This is why marketers should be able to quickly change and adapt to what their target consumers want, what they are actively searching, and how they are purchasing our […]
Lead generation has quickly become an essential ingredient in successful content marketing. It is basically the process of capturing contact information, such as email address and names of your visitors and turning them into potential customers by communicating with them further through regular email newsletters. Currently, email marketing has come neck to neck with social […]
Whilst there are many types of online marketing strategies available today, the use of interactive content continues to become more popular as customers still prefer to click on interesting, informative pieces that would make them feel more engaged. One of the most commonly used types of interactive content is a survey as it is just […]
Most businesses heavily rely on effective content marketing strategies these days as they are a great way to get people talking about a company’s products, services and brand. If you are a marketer looking for better ideas, content marketing is also the perfect solution to engage your customers and even create a community that will […]