Entries by Phil Datson

Why Should You Use Interactive Content for your Business?

Interactive content marketing has been proven to improve engagement rate. This fact makes digital marketing companies and teams to focus on creating interactive content such as apps, assessments, quizzes, and calculators, rather than passive content. We have listed the benefits that your business will get when you incorporate interactive content. 1. Attract and persuade buyers […]

How Digital Marketing Works

Gone were the days when businesses can only promote and market their products through advertising in broadcast or print media. In this modern and fast-paced environment, digital marketing is the new trend which will definitely be around as long as the internet exists. Traditional marketing is still relevant, however, digital marketing yields higher ROI and […]

7 Types of Interactive Content

Gone are the days when website contents were just pure, plain text. Nowadays, people are more fascinated with online stuff that requires their immediate response or those that make them feel involved. Thus, the birth of interactive contents. Interactive content is the type of web content that requires the users’ or participants’ active engagement instead […]