Gone were the days when businesses can only promote and market their products through advertising in broadcast or print media. In this modern and fast-paced environment, digital marketing is the new trend which will definitely be around as long as the internet exists. Traditional marketing is still relevant, however, digital marketing yields higher ROI and […]
About Phil Datson
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Entries by Phil Datson
Gone are the days when website contents were just pure, plain text. Nowadays, people are more fascinated with online stuff that requires their immediate response or those that make them feel involved. Thus, the birth of interactive contents. Interactive content is the type of web content that requires the users’ or participants’ active engagement instead […]
The process of blogging has become a prominent aspect of modern society. In a personal sense, so many of us love spending time reading about the lives of other people and will rely on their advice and endorsements when making certain everyday decisions. In the business world, the effective use of a blog could work […]
When running a business, the consistent priority is to sell your products and services to a targeted demographic. But what happens when your traditional sales techniques start to lose impact? Lead generation is a process used to organically engage and attract audiences to the products and services offered by a business. This is traditionally done […]
SEO, otherwise known as search engine optimisation, seeks to improve the search engine rankings of a website, ensuring it can be found through multiple searches based on the repeated use of relevant words or phrases in digital content. The overall outcome of SEO is to increase the online visibility of a particular business. This is […]