Entries by Phil Datson

5 Reasons why lead generation and content marketing are vital tools for your business

When running a business, the consistent priority is to sell your products and services to a targeted demographic. But what happens when your traditional sales techniques start to lose impact? Lead generation is a process used to organically engage and attract audiences to the products and services offered by a business. This is traditionally done […]

How could interactive content improve your online presence?

With any business, old or new, your online presence has become a critical factor in ensuring that potential customers can engage and invest in your services. It’s important, therefore that you are incorporating dynamic content to keep your customers interested. Interactive content is, essentially, content that requires active participation from the user directly. Not only […]

5 Tactics To Use To Increase Lead Generation

When it comes to digital marketing, everyone expects a quick sale. You put a post or advert up about your products or services, the consumer visits your website and there you go, you have a sale! If only it was that easy. When it comes to making sales, you need to generate leads first, and […]