Entries by Phil Datson

Key Components To Look Out For When Building A Content Marketing Strategy That Works

Why Content Marketing? A recent study has shown that content marketing generates about three times more leads, compared with outbound marketing. It also costs about 62% less, which is why it is considered the best digital marketing asset today. However, successful content marketing strategies don’t happen by accident or develop overnight. They require thorough planning, […]

Surprisingly Simple Lead Generation Strategies

The market is an ever changing environment. What people want today may change in just a few days. Trends and fads pass by like a breeze. This is why marketers should be able to quickly change and adapt to what their target consumers want, what they are actively searching, and how they are purchasing our […]

5 Secrets to a Successful Lead Generation Game Plan

Lead generation has quickly become an essential ingredient in successful content marketing. It is basically the process of capturing contact information, such as email address and names of your visitors and turning them into potential customers by communicating with them further through regular email newsletters. Currently, email marketing has come neck to neck with social […]

Top Tips for Creating an Effective Survey

Whilst there are many types of online marketing strategies available today, the use of interactive content continues to become more popular as customers still prefer to click on interesting, informative pieces that would make them feel more engaged. One of the most commonly used types of interactive content is a survey as it is just […]