Entries by Phil Datson

How Digital Marketing Works

Gone were the days when businesses can only promote and market their products through advertising in broadcast or print media. In this modern and fast-paced environment, digital marketing is the new trend which will definitely be around as long as the internet exists. Traditional marketing is still relevant, however, digital marketing yields higher ROI and […]

7 Types of Interactive Content

Gone are the days when website contents were just pure, plain text. Nowadays, people are more fascinated with online stuff that requires their immediate response or those that make them feel involved. Thus, the birth of interactive contents. Interactive content is the type of web content that requires the users’ or participants’ active engagement instead […]

5 Reasons why lead generation and content marketing are vital tools for your business

When running a business, the consistent priority is to sell your products and services to a targeted demographic. But what happens when your traditional sales techniques start to lose impact? Lead generation is a process used to organically engage and attract audiences to the products and services offered by a business. This is traditionally done […]