When running a business, the consistent priority is to sell your products and services to a targeted demographic. But what happens when your traditional sales techniques start to lose impact? Lead generation is a process used to organically engage and attract audiences to the products and services offered by a business. This is traditionally done […]
About Phil Datson
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Entries by Phil Datson
SEO, otherwise known as search engine optimisation, seeks to improve the search engine rankings of a website, ensuring it can be found through multiple searches based on the repeated use of relevant words or phrases in digital content. The overall outcome of SEO is to increase the online visibility of a particular business. This is […]
With any business, old or new, your online presence has become a critical factor in ensuring that potential customers can engage and invest in your services. It’s important, therefore that you are incorporating dynamic content to keep your customers interested. Interactive content is, essentially, content that requires active participation from the user directly. Not only […]
As most marketers know, lead generation is the process of attracting and converting the right prospects and enticing them to make contact with you. However, this often proves to be both costly and time consuming, as the problem most businesses face is how to separate the wheat from the chaff when evaluating the leads themselves. […]
When it comes to digital marketing, everyone expects a quick sale. You put a post or advert up about your products or services, the consumer visits your website and there you go, you have a sale! If only it was that easy. When it comes to making sales, you need to generate leads first, and […]