SEO, otherwise known as search engine optimisation, seeks to improve the search engine rankings of a website, ensuring it can be found through multiple searches based on the repeated use of relevant words or phrases in digital content. The overall outcome of SEO is to increase the online visibility of a particular business. This is done by driving traffic to their webpage or social media account and subsequently increase client interest in your services.
This purpose alone has thrust SEO to the forefront of marketing tactics in business, particularly as there is so much reliance nowadays on online accessibility to reach as broad an audience as possible. As with any other method rooted in technology, development is consistent, and you need to ensure that your business embraces these modernisations to maintain growth and productivity.
Traditional content vs. Interactive content
The purpose of content is to visually engage your target audience while communicating vital information about your business. This is otherwise known as content marketing and is now a key component of SEO. Content is developed based on specific keywords, and phrases, that would then be searched by potential clients. The more relevant the keywords, the more your business will be visible through search engines.
While keywords are vital in getting your content noticed, the quality of the content itself will engage your audience, creating the leads your business needs to thrive and progress.
For the purpose of this article, we’ll be separating content into two specific categories. The first could be seen as ‘traditional content’, comprising of your business webpage, informative videos or podcasts, statistically driven infographics, and blog articles based on topics of interest in your industry. Traditional content can also extend to printed communications; however, these will, obviously, not show up on internet search engines.
Traditional content is static, and while it effectively conveys the necessary information, and contains the keywords that improve SEO rankings, it can sometimes struggle to engage its readers. The arrival of interactive content can now prevent this from happening. Not only is interactive content useful in SEO terms, including the relevant keywords to boost search engine visibility, but it also requires direct input from viewers automatically increasing their engagement and interest level. This can be done through adjustable calculators, surveys, quizzes, and even layering interactive features over static content like infographics, digital brochures, and white pages.
Master social media
SEO and social media marketing go hand-in-hand, despite what you might believe. The content you produce could expand the reach of your social media presence, while increased social media popularity will ultimately convert to website traffic through search ranking improvement.
Social media can be an excellent way to highlight content that you’ve already created through external inbound links, which will increase the possibility of social sharing, and ultimately a better awareness of your brand. Posts can also include relevant keywords that relate to potential user searches. By utilising interactive surveys and quizzes, you will be engaging audiences further, helping you to gather feedback and insights into potential clients and demographics. The key to social media marketing is ensuring that you are consistently increasing public interest through a growing following. Maintaining accounts across multiple social media platforms, with regular and insightful posts, will not only engage and inform audiences but will also increase the reach of your business which will result in more website traffic and client leads.
LeadDoubler offers easy and effective interactive content to ensure you are able to convert website visitors into potential client leads. Our systems are fast and secure, creating content that is engaging and informative, which will give your website the necessary refresh that will improve your SEO rankings. This will result in a noticeable increase in website traffic, and a subsequent surge in client leads. Start your free trial today to see how interactive content could benefit your business leads.