The value of video for lead generation

From Facebook quizzes to interactive calculators, it’s been proven that interactive content can help with lead generation through online channels. Another accepted method of increasing your lead count is video content, and this blog will tell you why.

Which are the best videos for you?

Naturally, the type of videos you produce for your online content, designed to attract leads, will be suited to your line of business. It might be a pre-recorded webinar on your website which discusses issues of interest to your target market, or maybe YouTube videos on your channel which include video tutorials. Whether you set out to engage by entertaining, shocking, informing or educating, it can all be on the path to lead generation if produced and marketed effectively.

How to capture the leads

There are a number of actions you can take in order to direct people from your videos to the destination of your choice, in order to turn them into a lead. It might be a lead generation form which is embedded in the video at some stage. You might ask for the form to be filled in order for the content to be viewed – this is known as a ‘gate’. Alternatively, you could produce a shortened or ‘mini’ version of the video as a teaser and offer an upgrade or full version at the end of the video.

Using YouTube tools

YouTube provides features which are readymade for lead generation, such as annotations which act as tags that can be embedded in each video. This allows users to navigate to a specific URL – perhaps your website – or another video on your YouTube channel.

That’s our quick guide to lead generation through videos. They might be best used as part of an integrated interactive campaign targeting multiple web channels. For more information, get in touch.

generate pre-qualified leads

How to generate pre-qualified leads by properly engaging visitors to your landing page.

As most marketers know, lead generation is the process of attracting and converting the right prospects and enticing them to make contact with you. However, this often proves to be both costly and time consuming, as the problem most businesses face is how to separate the wheat from the chaff when evaluating the leads themselves.

In most cases, lead validation is the key that unlocks a profitable ROI in a lead generation strategy, though putting an effective system in place to monitor this is frequently overlooked. As a result, many campaigns suffer avoidable losses by throwing good money after bad pursuing inappropriate and unqualified leads.

But how do you address this?

One way is to provide front end content that pre-qualifies leads based on visiting prospects use of interactive content, designed to educate them in ways that will help improve their ROI.

This was the thinking behind the team who developed the world’s leading calculator creation software, LeadDoubler.

The beauty of interactive content and LeadDoubler in particular is that in enabling you to educate your prospects and give them the information they want, it also makes them more likely to engage with you and eventually sign up for your offer. But to do this successfully, it has to be super user friendly.

On this note, the software developers at LeadDoubler would appear to have got it right if the awards handed out by Finances Online are anything to go by. In 2016 they were presented with both the Rising Star and Great User Experience Awards. These were based in part on positive feedback from LeadDoubler clients that highlighted the quick and easy way the calculators could be designed – less than 5 minutes – and the way the software integrated with leading CRM and other applications.

To find out more about LeadDoubler and how it can integrate with your business, please give us a call or email us today.

5 tactics to use to increase lead generation

When it comes to digital marketing, everyone expects a quick sale. You put a post or advert up about your products or services, the consumer visits your website and there you go, you have a sale! If only it was that easy.

When it comes to making sales, you need to generate leads first, and this quite simply means finding customers who are likely to be interested in your products or services. These are some great tactics to use to generate your leads.

  1. Be interactive

Customers want you to interact with them and this is how you gain interest. Interactive content where the reader has to take some action can be useful for increasing engagement and generating leads. This may take the form of interactive quizzes, tests, assessments or calculators. In other words, something that engages your customer to complete and activity and interact with your content for a decent amount of time.

You need to speak to your customers too, reply to their comments on your blog or social media and encourage their engagement.

  1. Calls to action

In order to generate leads, you need to have some kind of call to action, otherwise customers won’t know what you expect them to do. It may be that you have a pop up on your website asking the customer to leave their details for a free eBook or some other useful content. If you create blogs, you should also have a call to action on these which point them to a product page or other landing page.

  1. Newsletters

If you want to keep both your customers and potential customers engaged, you need to keep them updated on your products or services. A great way to do this is through newsletters. You only send these to people who sign up for them, so they are already showing an interest in your product or service, or they have already purchased from you. They are already a warm lead, so make sure you nurture this.

  1. Regular content

Simply keeping your blog up to date is a useful way to generate leads. The more people become interested in your blog, the easier it will be to get people to sign up to your newsletter.

  1. Webinars

In much the same way as regular content, webinars are a good way to generate interest in your business, which means more people who are likely to sign up to your newsletter or download your free content.

Want to discover more ways to increase your lead generation? Lead Doubler can help

How to Double Your Online Leads

A true secret of online lead generation is lead validation — it’s so rarely done, few businesses even know what it is.

Lead validation, explained in detail in the presentation below, is the process of separating sales leads from non-lead conversions that come through a company website as form submissions or phone calls, and tracking the sales leads back to their marketing source (SEO, PPC, email, etc.).

Lead validation is important because about half of your website conversions are likely to be something other than sales leads. Without adding lead validation to your Internet marketing campaign process, you’ll never be able to efficiently improve your campaigns or accurately evaluate them.

See the presentation here:

Aaron Wittersheim, Chief Operating Officer @ Straight North an Internet marketing firm that specializes in SEO and PPC.

5 Reasons Why Lead Generation Should Be Your Priority

Put your business in a more strategic place for your prospects.

]1 Put your business in a more strategic place for your prospects.

Do you want to be the business that interrupts people with cold calls while they relax at home? Do you want to be the business that knocks on people’s doors and hands out brochures that end up in the trash? Do you want to be the business that speaks to an uninterested audience who responds with impatience and anxiousness to leave? No? That’s what we thought.

no-calls

This is why it’s important to learn about lead generation. And why it should be a priority for your marketing and sales. In a nutshell, lead generation is THE PROCESS of attracting and converting the right prospects and getting them in touch with you.

Lead generation often uses digital channels and is continually evolving. It changes based on shifting trends of online and social media techniques. Lead generation addresses the modern consumer who is 1) constantly bombarded by information, 2) does his/her own research before purchasing and 3) is aware that they can gain something before purchasing your product or service.

“Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyer can learn a great deal about a product or service before ever having to even speak to a sales person. So businesses must make sure that they build their digital presence.”

~ marketo.com/lead-generation/

This only stresses the importance of having a solid lead generation strategy. Lead generation will help you capture the interest of prospective buyers and not only increase your sales but make it a more efficient process for everyone involved.

This chart from Marketo demonstrates the difference of traditional marketing from then to now.

transformation-of-marketing

By showing an interest in your business, it becomes more natural for the prospect to turn from stranger to customer. As you can see in the diagram below, converting visitors to leads is a key point in the journey to having satisfied customers.

The Lead Generation Process

The Lead Generation Process

How does it work?

The most effective lead generation process begins with a landing page where a visitor (you guessed it) lands for a distinct purpose.

The landing page provides RELEVANT information, most effectively through some form of interactive content like a calculator, quiz or a test. This not only engages the visitor but sparks a curiosity, if not a desire to learn more about the product or service.

To access more information, the visitor is then led to a form where he or she provides his or her contact details and sometimes, more specific information about what he or she is looking for.

So now that we are clear with what lead generation is, it’s time to point out WHY it is important for your business.

#1. It Saves Time and Increases Profit Since you are already talking to targeted and interested prospects, the sales process is easier and more efficient. Additionally, tailored conversations based on the information you have gathered equips your sales, which leads to a better batting average and consequently, more closed sales.

#2. It Contributes to a Positive ROI “Since it is a marketing technique, lead generation contributes to a better Return on Investment. You pay only for the leads received and hence have a greater chance of squaring your ROI.” ~ xenoxglobal.com

#3. It Allows Instant Adjustment and Improvement Contrary to traditional marketing methods where your brand’s message is locked to it’s medium (such as print or TV), working with a digital medium allows you to tweak your message or approach based on your learnings from the market. Edit the copy on your page in a few seconds, install a more specific calculator in minutes, change your sales dialogue based on the filled-up forms you have been receiving. Lead generation allows you to be flexible and opens up opportunities to improve immediately.

#4. It Was Built For The Modern Consumer As mentioned earlier, the buying process has changed. The modern and empowered buyer/shopper is who you have to attract and traditional marketing techniques just don’t cut it anymore. Lead generation is your way of adapting to and capturing the market.

#5. It Creates Better Client Relationships Think about it. They found you. You did not interrupt them with a call while they were busy. You did not hold their attention hostage with sales talk. Instead, they willingly sought you out and gave you their information. In return, (through your landing page and interactive content) they got more helpful information that they needed or wanted even before purchasing anything. That already puts YOU in a good position and THEM in an interested state of mind, which if you ask us, sounds like a much, much better way to start.


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The Roadmap to Getting Consistent Leads Online

You have a great product. You also have a website that talks about how great your product is. So why aren’t the leads coming in consistently?

There are a few key steps to getting more consistent leads, and most of them require fresh and relevant content. This is the best way for potential buyers to find you through the noise of an already saturated online market.

To help you understand better, we’ve created a little analogy. By comparing your landing page to a physical store. What is a landing page? Well let’s get on to the first step then.

1. START – Build a clean and straightforward landing page.

Landing pages serve as a one-stop-shop where you can educate your consumer, sell your service and generate leads at the same time. If you’ve ever seen a webpage with a specific offer (like a quotation, free demo or ebook) that you could access by giving your email address–that, is a landing page.

Landing pages are quick and simple to set up. According to Unbounce’s landing page expert Oli Gardner, a landing page must contain 5 essential things:

  1. Your Unique Selling Proposition
  2. The hero shot (Image/Video)
  3. The benefits of your offering
  4. Proof
  5. A single conversion goal – in other words, your Call-To-Action

Click here for a more detailed description of each element.

2. ATTRACT – Show the benefits of your brand with visual content.

Just like putting up a display on your store, give your visitors something that will catch their eye and peak their interest.

Photos – Place attractive images such as that of a hero shot on your landing page, and other engaging visual content. With a visitor’s short attention span, it’s a lot easier and more efficient to tell a story visually. A great example of images that tell stories are before and after photos, diagrams, progress charts and the like.

Testimonials – A customer’s own great experience will give you a lot more credibility than any self promotion. Put in a bunch of rave reviews of your product or service as it has the power to be that final push for a visitor to pick up the phone or send you that email.

Videos – Videos are one of the most attention-grabbing and persuasive forms of content on the web. They are great for telling stories, introducing a product, and are a good format for testimonials too!

3.ENGAGE – Captivate and educate your visitors with modern and powerful interactive content.

Think of interactive content as having that pleasant salesman in the store. He is there to answer your visitors questions and understand what it is exactly that the customer is looking for. Interactive content comes in the form of quizzes, tests, calculators, interactive infographics and white papers. The beauty of interactive content is that it allows you to educate your prospects and give them information they want, which makes them more likely to engage with you and eventually sign up for your offer.

4. DIRECT – Point the way to your landing page through social media and other inbound marketing efforts.

Social media and inbound marketing are the modern ways of spreading the word and pointing arrows to your shop.

1. Social media – You can start by creating a Google+ Business account, a Facebook fan page, and a Twitter profile. Don’t stress because you can limit the upkeep to less than 5 minutes per day. Have a designer make all of your social profiles to look attractive and professional. Then, begin adding content.

Every time you create a new blog post on your website, add the link to each of your social profiles. There are services out there such as Buffer that allow you to automatically post to your social media accounts. Aside from your blog posts, add 2 updates per day. Post funny photos, relevant quotes, links or articles. Do this even if you don’t have any followers or fans yet. Google checks the overall social presence of your business and factors that into your search ranking.

2. Location-based marketing – Using a free tool like Google+ Business can be very helpful in getting your website and business ‘discovered’ in your local. It allows your business to show up on people’s maps when they search for a business within a specific place. If your physical location matches the zip code of the ‘searcher’, there is a big chance that you will be featured in the top of the search listings.

3. Paid Search – We’re talking about Bing Ads and Google Adwords. Among paid ads, these are the ones that are proven to generate the highest ROI. The process in managing these ad platforms can be tedious and overwhelming, so you might want to consider hiring an external company to do this for you. In the long run, you will save a lot of time and money.

Lastly, we’ll leave you with these facts from SmartInsights.com:

1-4% of landing page visitors convert to leads BUT having RELEVANT and ALTERNATIVE content produces 9% less bounce and 4.5% more leads.

More importantly, 35-65% of alternative content viewers convert.

Now that you are equipped with a fairly simple roadmap to follow, we hope you get started with a lot more confidence. Feel free to print this out or share with your team. We hope to see you at the end of this road with a great big smile and more consistent leads.

Easy steps you can do to get more leads through your own website.

Easy steps you can do to get more leads through your own website.


Graphics Sources:

Infographic vector designed by Shahsoft1 – Freepik.com Designed by Freepik Designed by Freepik Designed by Freepik Designed by Freepik

LeadDoubler Receives Two Awards From Finances Online

FinancesOnline – one of the top online SaaS software review sites has reviewed LeadDoubler and given us two amazing awards.

rising2016

userexperience2016

These rewards are given only to selected companies in their best sales software category and are conducted by their expert review team. Their precise analysis may help you fully understand what LeadDoubler can do for you – so head over there and take a look at what they wrote about us:

reviews.financesonline.com/p/leaddoubler

That their positive review is written by review experts knowing all possible alternatives makes us amazingly happy. It feels a bit like getting a Michelin Star.

~ Morten Matras, CEO LeadDoubler.

The review is done by assessing the software, the team, social media statements and reach.

“Our experts analyze all the key aspects that may affect your alternatives, so that you can easily compare your options and pay attention to elements that really matter to your staff. We carefully examine each solution based on its merits and flaws, with big focus given to aspects like main features, collaboration capabilities, support for mobile devices, help and client support, integration capabilities, pricing and much more. In addition to that, our user reviews and state-of-the-art Customer Satisfaction Algorithm will enable you to easily discover what people who purchased a particular service think about it and what aspects they found beneficial or problematic. To ensure objectivity our reviews are not affected by vendors in any manner.”

FinancesOnline put a spotlight on the following aspects of LeadDoubler:

  • That it takes less than 5 minutes to create and launch an interactive online calculator
  • That the software integrates with leading CRM and newsletter application
  • That LeadDoubler makes it possible to design the calculators and quizzes easily and quickly
  • That all LeadDoubler clients give positive reviews and feedback.

The team at FinancesOnline does an amazing job of describing the core benefits of LeadDoubler ensuring you don’t have to do a detailed data-analysis before choosing to contact us.

“Our team at FinancesOnline is here to help business-owners find the best service to fit their needs. We know that searching for a perfect solution for your company may be difficult and asks for a lot of time-consuming research. Our team does that research for you to help you save time and allow you to choose from only the most trustworthy solutions out there.”

Sales Habits Mistakes for Finance Banking

Finance and Banking – Habits That Prevent You From Closing More Sales

Being a sales manager is a juggling act. More so when you work for the finance or bank industry. The deluge of information that you are expected to absorb, the long hours on the phone, the back and forth between clients, not to mention having to maintain that chipper and expert attitude all day. There’s obviously a lot of things to handle. But if you are not closing as many sales as you expect, then take note, because you may be falling short in some of these areas.

1) Not Qualifying

You do not want to waste your time with unqualified leads. We know this isn’t only just the sales department’s responsibility as we’ve discussed in a previous post. Double check your company’s lead scoring techniques and work closely with your marketing team to give your own department a better and more efficient use of your time and skills.

2) Not Establishing Enough Trust and Rapport

Too often we fall into practiced and (honestly) dry sales tactics that clients see through. Remember that buying decisions are primarily emotional. Which means a potential client’s feeling of whether or not he or she likes you will greatly determine your success. A natural, spontaneous and genuine vibe is what potential clients will respond too. Throw away some of your practiced lines and really listen and respond to what your lead is asking. You want them to feel like you care for them and are not just there to make a sale.

3) Talking Too Much

Some sales people think that demonstrating their know-how will earn a client’s trust. While knowledge of the industry will be much appreciated and expected, don’t overwhelm your lead or chatter until they get to the point of boredom or annoyance. Attention span is precious. Keep your information sleek and concise.

Sales people talk too much sometimes.

Slow down, no one’s doing a word count.

4). Not Communicating Your Value Effectively.

The client needs to know your business’s value to them. How are you demonstrating this?

Take a look at this advise from Jill Konrath on increasing your closing ratio:

“Know your impact. Make sure you’re clearly able to articulate the business value of your offering. You should ensure that you’re talking about key business drivers such as reduced operating costs, increase sales conversation rates or improved efficient. Adding metrics makes your message even more impactful.”

In the world of banking or finance of course, metrics/numbers talk. Once your client’s needs are evident, you can fine tune your presentation to meet their specific needs and preferences. On top of slides and portfolios, we suggest exploring interactive tools that will help you demonstrate these to your leads. Using interactive tools like an ROI calculator also greatly increases a lead’s emotional response to the discussion because of its dynamic nature.

[roi-calculator-sample][5]

On top of slides and portfolios, we suggest exploring interactive tools that will help you demonstrate these to your leads. Using interactive tools like an ROI calculator also greatly increases a lead’s emotional response to the discussion because of its dynamic nature.

Not closing a sale is like missing a slam dunk.

Just when you thought you had it… what happened?

5) Not Fully Understanding Your Lead’s Pace

We are talking about their timing and priorities, not yours. This includes their process for evaluation, selection and a number of other factors. This is where your patience is needed most. You don’t want to be too assertive.

“Objections usually evidence that the seller has made mistakes by pushing before trust and value has been established and without the necessary understanding of their timing, priorities and processes.” ~ Tony J. Hughes

You’ve established a rapport and have created a great and convincing presentation. Allow your potential customer time to ponder and get insight and discuss with other decision makers if there are any. Most saless experts will tell you, as much as talking is key in selling, so if knowing when to shut up.

[5]: Leaddoubler ROI calculator

Quality vs. Quantity – Better Leads for Software Companies

Quality sales lead blog photo

A few years ago, Hubspot broke the news to inbound marketers everywhere: Your job doesn’t necessarily stop at lead generation. The article stressed on the importance of nurturing a lead to transform them into a qualified sales lead before turning it over to the sales team. Did marketers listen? Apparently not.

According to these statistics:

“Just 56% of B2B organizations verify valid business leads before they are passed to Sales.” – MarketingSherpa

61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.” – MarketingSherpa

This then causes more alarming data:

“42 percent of sales reps feel that they don’t have the right information before making a call; 45 percent report needing help figuring out which accounts to prioritize; and across the board, sales reps are spending 20 percent of their time doing their own research on prospects to try to figure it all out.”

How sales people receive leads from marketing.

via GIPHY

It is in this effort to figure it all out that precious time, talent and money is wasted sifting through unqualified leads. In the highly-competitive and rapidly growing world of business software, that’s the last thing you need.

As a marketing director or head of your B2B company, it’s up to you to make certain decisions and changes to improve lead generation and grow overall lead quality. Here are a couple of solutions you may want to consider. Your sales people will love you for it. And we all know, when sales and marketing love each other, magic happens. Ok, sales happen.

crowd-1584115_1920 Will the real buyer please stand up?

1. Involve Sales from the Beginning

The Sales team seem to just be at the receiving end of raw leads without much input into the generation process. But alignment is key. To make sure you are on the same page about your potential customers and the story you tell them, work with your Sales team to create:

A. Buyer Personas – this is a profile of potential customers that will help shape your marketing and sales strategies. A buyer persona will include core information like age, company/industry, and job title. Part of building these personas is thinking about your persona’s concerns and needs and how your solution comes into play. But the most important part is exploring their buying behavior and how to work with the complexities of their buying journey. To learn more about mapping Buyer Personas, click here.

B. A more streamlined communication – According to a research by Lattice Engines: “Sales reps feel that the collateral provided by marketing misses the mark, and in frustration, they simply go ahead and create something on the fly.”

Fortunately creating a buyer persona should help guide both departments in creating content and collateral that really speaks to the prospects and is applicable all throughout the buyer’s journey.

C. Lead Scoring – Simply put, marketing and sales must jointly establish a clear definition of a quality lead. You may feel like a mother telling two squabbling siblings to please agree on something! But there are already many established ways of lead scoring out there. Here’s a lead scoring method you should consider.

2. Create Friction

Charles Settles from Technologyadvice.com assures that Friction, which is his term for gated content on a website, is a “way to verify a prospect’s interest in your product”.

“Someone that provides a name, email, and phone number via a web form in order to access a piece of content usually does so because they have a genuine interest in the product described. Most people understand that providing contact information means they’ll be contacted.”

Add to this,advice from Josh George of Lyons Consulting Group:

“Understanding who your customers are and, in turn, what they like, will undoubtedly enable you to increase conversions and sales. Make it easy for your customers to share their data with you, and use that data to keep them engaged with your business.“

We believe that a great way to create friction is through interactive content. It not only collects data from your prospect (which you can use to fill up a buyer’s persona) but it also ticks the boxes above in terms of being an engaging and easy way for prospects to share their info.

LeadDoubler-Landing-Page-Image medium

With the right calculator or quiz, you can easily put lead-qualifying questions out there, making it easier to classify your web visitors and automate the process.

To find out more check our homepage.

Just a few of these changes can make a big difference in the quality of leads you get and the sales you make. Give them a try, because you’ll have not just better leads, but a more solid team as well.

Like this post? Let us know what you think by tweeting us a comment!

Home Contractors – 4 Easy Fixes to Get Consistent Leads Through Your Website

Is getting consistent leads through your website proving to be a challenge? Do the numerous ‘solutions’ presented online overwhelm you or just sound too complicated? Sit back and take it easy because we’ve come up with a small list of actions you can do right now to get more consistent leads. The best part is, these actions are quick, easy and manageable on a budget.

640px-NYC_-_Construction_worker_resting_-_1365 Waiting for more leads?

1 – First Get A Landing Page

You may have visited a website with a landing page without realizing it. If you’ve landed on a page with a specific offer (like an ebook, demo, quotation, etc.) and then had to give your email address for access, then that was a landing page. If you are in charge of marketing a home or general contractor company, you should seriously consider adding a contractor landing page to your website. Landing pages serve as a one-stop-shop where you can educate your consumer, sell your service and generate leads at the same time.

We know what your thinking: Why is my website not enough? Websites have a lot going on. It may contain a list of all your information: services, prices, partners, clients etc. This smorgasbord of information as well as buttons and tabs can sometimes cause visitors to navigate aimlessly before feeling lost in information and leaving. In another scenario, someone who desperately needs her leaking pipes repaired stumbles upon your site. Do you really think she would be interested to read about your company history or blog?

Landing pages can be quick and simple to set up. According to Unbounce’s landing page expert Oli Gardner, a landing page must contain 5 essential things:

  1. Your Unique Selling Proposition
  2. The hero shot (Image/Video)
  3. The benefits of your offering
  4. Proof
  5. A single conversion goal – in other words, your Call-To-Action

Here’s a good source that defines these 5 elements to help you get started.

5-elements-of-an-effective-landing-page

The purpose of a landing page is to gather personal information from your web visitors/prospects. Name, address, phone number, email – in order to get a chance to connect with the leads and convert them to clients.

But in order to get that information, you’ll need to give something in return. This is further discussed in item #3.

2 – Inspire With Visual Content

Photos – As important it is to have a hero shot on your landing page, it is just as important to provide engaging visual content on your site. As people’s attention spans become shorter, it becomes easier to tell a story visually. If you do awesome professional roof replacements, you should show it. This is what your clients need to see. Inspire them with some powerful before and after photos.

Testimonials – Real stories from real clients will never get old. A sample testimonial for your landing page is great, but a bunch of other rave reviews of your service may be the little push that your client needs to pick up the phone or send you that email.

Videos – Videos have become one of the most powerful forms of content on the web. Take advantage of this free and easy to produce content by doing a timelapse of your renovations, another before and after or even video testimonials of your clients!

Check out this great remodel testimonial video from APlus Interior Design & Remodeling.

3 – Engage With Interactive Content

The latest and most game-changing form of content in modern online marketing. You will see this in the form of quizzes, tests, calculators, interactive infographics and white papers. The beauty of interactive content is that it allows you to educate your prospects and give them information they want, the benefit of which is they are more likely to give you their personal information in exchange. Give them a free quotation to remodel their kitchen, Quiz them on how well they take care of their lawns – and how long it will last.

Generate more leads with Leaddoubler interactive calculators.

Generate more leads with Leaddoubler interactive calculators.

As mentioned earlier, this type of interactive content is a powerful addition to a website. Wether on a landing page or a blog post. It’s easy to create and quick to install. You can have yours done in 15 minutes.

4 – Get In on Inbound Marketing

Now that you have great content and a landing page in place. It’s time to activate channels that lead to your site.

  1. Social media – Social media is an online marketing channel, but a great way to reach customers in your area. Start by creating a Google+ Business account, a Facebook fan page, and a Twitter profile. Don’t stress because you can limit the upkeep to less than 5 minutes per day. Have a designer make all of your social profiles to look attractive and professional. Then, start adding content.

Every time you create a new blog post on your website, add the link to each of your social profiles. There are services out there such as Buffer that allow you to automatically post to your social media accounts. Aside from your blog posts, add 2 updates per day. Post funny photos, relevant quotes, links or articles. Do this even if you don’t have any followers or fans yet. Google checks the overall social presence of your business and factors that into your search ranking.

There are countless ways to get social media fans and followers online. Here are a couple of ways to get relevant followers.

A. Every time someone signs up to your email list, direct them to a ‘Thank You’ page and ask them
to follow your social media accounts.

B. Encourage your customers to make inquiries on your social networks – it increasse the activity
on your social media account and demonstrates your expertise as you answer each question. Not
to mention, it creates more brand awareness for you as their social media activity becomes visible to their friends.

2. Location-based marketing – Using a free tool like Google+ Business can be very helpful in getting your website and business ‘discovered’ in your local. It allows your business to show up on people’s maps when they search for a business within a specific place. If your physical location matches the zip code of the ‘searcher’, there is a big chance that you will be featured in the top of the search listings.

By doing this right, you will be showing up on people’s maps if they search for business within a specific area. You are also very likely to be featured in the top of the search listings if you physical location matches the zip code of the ‘searcher’.

Generate more leads with a Leaddoubler calculator

Generate more leads with a Leaddoubler calculator

Simply add your business and address to Google + Local. Go to www.google.com/local/add and follow the steps. Also, encourage your customers to write as many reviews as possible on your Google because they will appear in search engines too. Learn more about those reviews and star ratings here.

3. Paid Search We’re talking about Bing Ads and Google Adwords. Among paid ads, these are the ones that are proven to generate the highest ROI. The process in managing these ad platforms can be tedious and overwhelming, so you might want to consider hiring an external company to do this for you. In the long run, you will save a lot of time and money.

Bonus: Nurture Your Client

You must follow through. As they say, leads are only as good as your nurturing efforts. Remember to send a nice Thank You email once you get a lead to sign up for your email list. Send friendly and professional follow up emails and learn as much about them to give you the tools you need to engage them in conversation. This will help you not only convert leads, but also create more leads in the future with positive customer feedback and referrals.