Why Should You Use Interactive Content for your Business

Why Should You Use Interactive Content for your Business?

Interactive content marketing has been proven to improve engagement rate. This fact makes digital marketing companies and teams to focus on creating interactive content such as apps, assessments, quizzes, and calculators, rather than passive content. We have listed the benefits that your business will get when you incorporate interactive content.

1. Attract and persuade buyers

By using interactive content you capture the attention of online target consumers. A recent study shows that interactive content is highly effective in persuading online buyers. Most of the time, interactive contents contain the most important and actionable information that makes it easier to compel target consumers to buy products immediately. Add interactive buttons to your call-to-actions and see the difference.

2. Help boost business revenues

Once you are successful in attracting customers, it will boost your sales and will help generate higher revenues for your business. For any company, their success is measured by the number of customers they attract to increase their sales.

Did you know that companies that invest in content marketing have increased their conversion rates by five times the norm? This is proof that interactive content influences the thinking of their buyers.

3. Encourage more engagement and sharing

Maintaining the attention of your online audience is one of the vital roles that interactive content plays. When a potential customer visits your website or comes across your content in search of information, it is important that you maintain that customer’s interest and interactive content does exactly that. It is also important that you update your content regularly for you to be able to target a wider audience.

4. Boost brand exposure and credibility

As mentioned, you have to get ahead of your competition and you can do this by focusing on trying to get the maximum exposure for your brand as well as increasing the credibility that you get from engagements. When you use interactive content, you engage your audience to enhance your brand’s awareness. Remember that when people start noticing your business, the better chance you have to earn additional credibility.

5. Complement web design

If you have invested money in your website design, don’t stop there. Having a well-designed website is an edge, but what actually engages the audience is the interactive content that you place on the web pages.

6. Generate traffic

If you want to enhance the level of user experience (UX) on your website, consider investing in interactive content. If what you publish on your website is useful and informative, then your site will receive a large amount of traffic. This traffic will then enhance your online presence and make your business attractive which can potentially lead to getting more revenue. For any digital marketing campaign, the primary goal is to generate traffic as this is where you’ll get your potential buyers.

These are a few advantages that interactive content can give your business. LeadDoubler offers easy and effective interactive content to ensure you are able to convert website visitors into potential client leads. Our systems are fast and secure, creating content that is engaging and informative, which will give your website the necessary refresh that will improve your SEO rankings. This will result in a noticeable increase in website traffic, and a subsequent surge in client leads. Start your free trial today to see how interactive content could benefit your business leads. If you have any concerns and/or clarifications don’t hesitate to contact us. Our friendly team will be happy to help you. Contact us by e-mail at sales@leaddoubler.com or call us on 0045 61 71 11 03.

Types of Interactive Content for Your Business

Types of Interactive Content for Your Business

As online marketing gets more concentrated and more competitive, making good content may not be sufficient. Aside from being visually appealing, the content should also be interesting and interactive. Something that your target customers would want to click. Interactive content is a great way to attract your target customers to participate and interact with you. Using interactive contents can produce a higher engagement rate. Even an average piece of interactive content has a higher chance of audience engagement than a good piece of conventional content. This fact makes digital marketing companies and content managers focusing towards creating funny, witty and informative content rather than a long article.

To help you in choosing the right content for your business, we have compiled some examples of the interactive content that are designed to generate leads.

1. Interactive Quizzes (or Polls)

Interactive Quizzes are one of the most used and recognised type of interactive content. Your quiz can be light-hearted and fun or can be a bit serious. These quizzes not only help you interact with target customers, but it also helps you with lead nurturing and helping your sales team gather information about your customers.

2. Interactive Videos

Videos come in different themes and styles. It can be webinars, Youtube videos or tutorials, and all these help with your business’ lead generation. However, you can add a few more things to make your videos interactive. Adding YouTube annotations lets you bounce around from one video to another or use tools that embed lead generation form in your videos. Another thing that you can do is offer a ‘content upgrade’ at the end.

3. Interactive Infographics

A highly aesthetic content will surely capture the attention of your customer. To add flare to the infographic you made, add digital widgets that your customers can play with. If you want a fancier version, why not choose to offer a personalised version. You can ask questions from the user and give them an infographic based on their answers.

4. Calculators

If you want to show your customers the pricing for your services but the pricing structure is too complex for a pricing table, put an interactive calculator on your website. This calculator can be used as a part of link magnet and lead generation tool.

5. Interactive Games

The thing about games is that they are most effective when used at the beginning of your customer’s journey. Did you know that a study even proved that games generate more leads than quizzes? Add games as part of the registration process!

6. Contests

Another familiar type of interactive content is contests. They are best used when you want to attract new customers and increase brand awareness. It requires input from the customers like photo contests or other user-generated contents. You get not only interaction with your customers but also their information.

These are just some of the few interactive contents that you can use for lead generation of your business. Make sure to choose the one most appropriate for your business so that you can make the most out of it.

LeadDoubler offers easy and effective interactive content to ensure you are able to convert website visitors into potential client leads. Our systems are fast and secure, creating content that is engaging and informative, which will give your website the necessary refresh that will improve your SEO rankings. This will result in a noticeable increase in website traffic, and a subsequent surge in client leads. Start your free trial today to see how interactive content could benefit your business leads. If you have any concerns and/or clarifications don’t hesitate to contact us. Our friendly team will be happy to help you. Just send us an e-mail at sales@leaddoubler.com or call us on 0045 61 71 11 03.

Interactive content

7 Tips To Get Started With Interactive Content

In this guide, you will learn how to get started with interactive content. There are many ways to use interactive content in different branches and companies. This guide will help you in the right direction regarding how to prepare yourself and getting started with interactive content.

What is interactive content?

With interactive content, your visitors can engage with the content instead of passively observing a video or a page. The visitors can actively participate in the content which creates a personal experience for the user. This will guarantee that the content becomes more memorable to them.

How does interactive content generate leads?

With interactive content, you can quickly generate contact information from your visitors, while they are getting a tailored answer directly to them. For example, imagine a simple personality quiz “What kind of employee are you?” The user answers a couple of fun and appealing questions before seeing the result, which is 1 of 6 possible employee types.

The content asks for the users’ name and email address before showing the result. By only asking two-three pieces of contact information it guarantees that the user is willing to deliver the contact information instead of using a seven-field lead form.

Tip 1: Pick the right interactive content

There are many different types of interactive content, so it can be hard to choose which one to try. It’s a good idea to start off with a simple and easy calculator, quiz or product recommendation. Make sure to choose the right content for your needs and purpose.

Tip 2: Get your material ready for creation

When you figured out which content to choose, you need to do your homework before jumping into it. It’s important that you have your elements such as questions, texts, and pictures ready. This way you decrease the time of the process and can start generating leads much faster.

Tip 3: Keep it short and precise

People tend to have a short concentration time before becoming distracted. Try therefore to keep the content short, so it only takes a couple of minutes to finish. If you make it to long, you will lose your visitors attention, and then lose a lead which is a potential sale.

Tip 4: Promote your content to the right audience

Whether you choose to promote your interactive content on social media or another platform, make sure to market the content to the right audience. Before promoting it, you must account for your buyer persona, which is a detailed description of your target customer. This will assure that you will generate leads who are much likely to buy your product.

Tip 5: Be creative and visual

Increase the visual experience with funny texts and clear photos. People love images because it’s an eyecatcher and tells a thousand words. So, if you can improve the user experience by adding a couple of relevant photos, do it.

Tip 6: Collect the right information

As mentioned before, it’s important to collect the right information instead of collecting information that is irrelevant for you. You might as well know the feeling of handing over a ton of information in fear of being violated. By only asking for name and email or phone number, the visitors are very much more likely to apply to the form.

Tip 7: Integrate with your favorite tools

Stay integrated with all your favorite tools like Hubspot, Mailchimp, Salesforce etc. These integrations make a smooth and easy flow. When a user submits your interactive content, they’ll receive information about their choices right away. Personalize your emails by sending different emails targeted especially to each group’s interest.

Ready to hear more?

Are you interested in interactive content and how you can use it in your company?
– Don’t worry we will guide you through what fits your company and find something that will generate the right leads for you and your company.

Book a demo now, and we will create your own piece of interactive content together.

 

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Watch Your Leads Increase Using Social Media Contests and Quizzes

Engaging customers through the use of social media isn’t exactly new. If you want to stay relevant and be seen by a decent number of audience, social media is one of the easiest platforms to be. But being successful in getting your brand, business or service out there is more than creating an account and posting significant broadcasts.

Every year the effect of social media changes because of the users’ behaviour. In the present, what makes them excited and informed, gets them to click on that link that they think can give them something beneficial. Social media contests and quizzes have been major tools to lure an audience into having interest in services and businesses. Giving them something to question,  even though they didn’t think of the idea before, can make them interested and ultimately be tempted to know the answers. For example, a mum doesn’t know that she’s peeling and slicing apples the wrong way until she sees a quiz about little household hints posted by a kitchenware company.

Clicking the link and making the audience participate aren’t the ones that closed the deal. The social interaction to impart information lets the audience realise that the brand knows its audience and it knows what they need to be aware of.

When you give something to them, it’s now a common courtesy that they give something back. This behaviour is one of the reasons why contests and quizzes generate leads. Most of the engaged audience will like a page, repost or tag another person, which will generally increase your target market.

Here are some points to consider to utilise the power of social media contests and quizzes.

Invent a Viral Trend

Most contests and quizzes give information that consumers have interest in. The virality of personality quizzes is a testament to the audience’s thirst to know more about themselves. You shouldn’t forget about incorporating your brand and be sure to make the content relevant, especially to millennials. Millenials tend to share posts that give them a positive result so that others can try as well.

Plan Your Prizes

Getting your audience excited for a contest doesn’t stop with the list of prizes you’ll offer. Audience behaviour varies and it’s important to know the type of audience you have. We’re seeing a change of interest in terms of the people’s priority since it’s easy to buy an item this 2018. Millenials particularly want to win contests that will give them an experience rather than tangible things like a camera or iPad. Examples of experience-related prizes are giving 3 days and 2 nights trip to Paris, having a tour around the company premises that conducted the contest or quiz and giving an ultimate experience for the consumer to try the company’s best product in the market.

Branding

It’s important to highlight your brand within the quiz or contest since the engagement that excites your audience might be lost if you didn’t properly send your brand’s vision to them while they’re having the quiz or joining the contest. Getting them into your website to check out more about your service and business must be the end goal of your social media content.

LeadDoubler offers easy and effective interactive content to ensure you are able to convert website visitors into potential client leads. Our systems are fast and secure, creating content that is engaging and informative, which will give your website the necessary refresh that will improve your SEO rankings. This will result in a noticeable increase in website traffic, and a subsequent surge in client leads. Start your free trial today to see how interactive content could benefit your business leads.