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Embrace all elements of SEO to give your business the competitive edge

SEO, otherwise known as search engine optimisation, seeks to improve the search engine rankings of a website, ensuring it can be found through multiple searches based on the repeated use of relevant words or phrases in digital content. The overall outcome of SEO is to increase the online visibility of a particular business. This is done by driving traffic to their webpage or social media account and subsequently increase client interest in your services.

This purpose alone has thrust SEO to the forefront of marketing tactics in business, particularly as there is so much reliance nowadays on online accessibility to reach as broad an audience as possible. As with any other method rooted in technology, development is consistent, and you need to ensure that your business embraces these modernisations to maintain growth and productivity.

Traditional content vs. Interactive content

The purpose of content is to visually engage your target audience while communicating vital information about your business. This is otherwise known as content marketing and is now a key component of SEO. Content is developed based on specific keywords, and phrases, that would then be searched by potential clients. The more relevant the keywords, the more your business will be visible through search engines.

While keywords are vital in getting your content noticed, the quality of the content itself will engage your audience, creating the leads your business needs to thrive and progress.

For the purpose of this article, we’ll be separating content into two specific categories. The first could be seen as ‘traditional content’, comprising of your business webpage, informative videos or podcasts, statistically driven infographics, and blog articles based on topics of interest in your industry. Traditional content can also extend to printed communications; however, these will, obviously, not show up on internet search engines.

Traditional content is static, and while it effectively conveys the necessary information, and contains the keywords that improve SEO rankings, it can sometimes struggle to engage its readers. The arrival of interactive content can now prevent this from happening. Not only is interactive content useful in SEO terms, including the relevant keywords to boost search engine visibility, but it also requires direct input from viewers automatically increasing their engagement and interest level. This can be done through adjustable calculators, surveys, quizzes, and even layering interactive features over static content like infographics, digital brochures, and white pages.

Master social media

SEO and social media marketing go hand-in-hand, despite what you might believe. The content you produce could expand the reach of your social media presence, while increased social media popularity will ultimately convert to website traffic through search ranking improvement.

Social media can be an excellent way to highlight content that you’ve already created through external inbound links, which will increase the possibility of social sharing, and ultimately a better awareness of your brand. Posts can also include relevant keywords that relate to potential user searches. By utilising interactive surveys and quizzes, you will be engaging audiences further, helping you to gather feedback and insights into potential clients and demographics. The key to social media marketing is ensuring that you are consistently increasing public interest through a growing following. Maintaining accounts across multiple social media platforms, with regular and insightful posts, will not only engage and inform audiences but will also increase the reach of your business which will result in more website traffic and client leads.

LeadDoubler offers easy and effective interactive content to ensure you are able to convert website visitors into potential client leads. Our systems are fast and secure, creating content that is engaging and informative, which will give your website the necessary refresh that will improve your SEO rankings. This will result in a noticeable increase in website traffic, and a subsequent surge in client leads. Start your free trial today to see how interactive content could benefit your business leads.

Interactive content & b2c lead generation

How could interactive content improve your online presence?

With any business, old or new, your online presence has become a critical factor in ensuring that potential customers can engage and invest in your services. It’s important, therefore that you are incorporating dynamic content to keep your customers interested.

Interactive content is, essentially, content that requires active participation from the user directly. Not only could this create a more interesting webpage in comparison to static sites (with only readable or viewable content), but it could significantly improve your overall online presence and your ability to generate customer leads.

Interactive options to suit you

If you believe that interactive content could be the key to improving your online presence, and generating customer leads, there are multiple options you could seek to include. Whilst we’ve written about these options previously, here’s a short break down to remind you of what is available.

Customer assessments require a series of questions to be completed by customers before they are sorted into a particular category. This can then provide users with content best applicable to them, whilst you can log important customer information.

Calculators generate individual numerical results for the user, dependent on certain values that they input. Banking websites use this form of interactive content frequently, particularly with mortgage and finance calculators, however they can be built around a number of factors.

Trivia style quizzes are excellent on web-pages and social media, and offer a scored output based on the number of correct or incorrect answers entered.

For a better way to generate customer feedback, polls and surveys can offer a simple solution, and work well on social media sites.

Bracket interactive content requires customers to predict the outcome of a game or event, based on a round-by-round scenario, similar to a knockout tournament.

Engage your audience for improved customer experience

Static websites can often leave potential customers bored and uninspired, which could mean they leave your webpage quickly without engaging with the primary content presented. By incorporating interactive content customers are encouraged to, quite literally, interact with the content presented – whether it’s a poll, quiz or calculator. Humans hold the natural instinct and desire to test themselves and try new things, and taking part in a quiz or assessment could reveal previously unknown information about themselves.

If customers are able to engage more actively with your content their overall experience will improve, improving your online presence and generating multiple new customer leads.

Providing you with valuable customer insight

The addition of this content does provide tailored information to suit the customer that utilises it, but in reality there is value for both sides. This use of this content can provide your business with vital information about the customer that can subsequently be translated into your marketing strategy. This can generate important customer leads, and help to guide customers down a particular route in accordance with their identified wants and goals.

Can adapt to any strategy or marketing program

Interactive content can quite easily be created or adapted for any marketing strategy or programme, making it an extremely diverse and straightforward solution to increasing customer interest in your business, and improving your online presence and content. When planning an event interactive content can help to garner an understanding of what guests hope to see included. The use of quiz, assessment and bracket content could add an important social aspect to your online content, as participants can engage with one another to compare groupings and results.

Lead Doubler offers practical solutions that allow you to seamlessly incorporate interactive content to your current webpage, social media or blog site, resulting in a noticeable increase in customer lead generation, and improvement of your online presence. For more information about how interactive content could benefit your business, and the various options available, visit our website today.

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4 reasons why static websites are losing impact

No matter how much time and money you use to create your smart new website, if it’s a static brochure or shop front, it could well be sitting on the side lines, unvisited – which means it is failing miserably at bringing you a good rate of return on your investment.

Creating a dynamic website with interactive content maximises the potential of your site to achieve your business aims, and it doesn’t have to be as daunting as it sounds.

Why are static websites becoming less valid?

1. Static websites limit SEO

SEO and social media are closely interwoven with website performance and dynamic content. If you have a static website, you will be waiting for the Google ‘spiders’ to visit periodically to assess and re-index your content.

Interactive content on a website, on the other hand, alerts Google to the need to re-assess and potentially improve your ranking in search engines.

A static website also makes it harder to create a strategy for your social media campaigns. Your ever-changing site content and your customer-orientated social media posts should be orchestrated. They should be themed and controlled to drive customer traffic to and from your website.

2. Limited customer experience options

Static websites also limit customer experience potential. Research has shown that people usually look at your website for 10–20 seconds. Then they are gone.

If you can offer a clear value – and interactive tools to entice them to linger for several minutes – you are far more likely to hold their attention. Within that first 10 seconds, you have to give them an instantly recognisable reason to stay on your website.

An inert website – or one that is rarely updated – will struggle, and certainly won’t bring them back for more!

Being able to recognise something of value (something of significance to them) not only engages your potential and existing customers, it also makes them feel more connected to your company too. Providing digital tools – such as an interactive calculator – goes a long way to enhancing their customer experience.

3. Static sites can waste time

One of the biggest reasons why companies chose to keep their websites simple – and inert – is the belief they are saving time that way.

It could be they don’t have the capacity or skills to run a dynamic site that has lead generation features built in. So, it’s easier to wait for potential customers to email or telephone, right?

The view that a simple website reduces the hassle factor could be misleading. Making changes to a static site can be laborious and costly as it usually involves working with the original web developer. One small alteration could put you in a queue, and clock up considerable minimum fees. That wait could have a detrimental knock-on effect for your business.

Creating a website with the right functionality and flexibility in the first instance could well mean spending less hours and fees on tweaking and updating a static website.

4. Going for the easy option

Companies sometimes take the line of least resistance in creating a static brochure or shop front website, avoiding bells and whistles for fear of over-stretching their IT abilities. But dynamic websites with interactive features don’t need to be monsters that eat your precious time or keep you awake at night, as long as they are properly integrated with your existing systems and software and are created to meet your specific business needs.

LeadDoubler technology is the perfect example of how companies with limited IT experience can create interactive website content. The software will be integrated with existing digital tools and systems so that it works seamlessly with your IT. On top of that, a wealth of support is available. Contact us today to get your website moving in the right direction.

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The importance of lead generation

For every business that works to generate a profit, a critical aim is to increase sales and turnover year on year. One of the joint responsibilities of the marketing and sales departments is to highlight potential new business leads and to convert these prospective customers into paying customers.

A ‘lead’ is someone who has shown an interest in the product or services your business has to offer and this applies to both B2C and B2B markets. Within a B2C context, leads can be sources through cookies on your website, or new subscribers to your mailing list. Most B2C companies have an eCommerce platform, which allows you to sell directly to customers. A great way to convert potential leads for B2C companies is to re-market the exact product the person has been looking at, in a banner advert on another site, or if possible, send them an email directly offering a discount on their first order.

For B2B companies, who don’t often have an eCommerce offering, especially if they are a service business, lead generation online is slightly more complex but equally as important. Below we’ve detailed why lead generation is so important, focusing on a B2B market.

Why is lead generation important?

Firstly you need to generate leads. With no warm leads to action, your sales team will find their time pretty unproductive. One of the best ways that a B2B business can increase the volume of leads they generate is to create interactive content online to attract potential new customers in. If you’re offering customers a service, it isn’t always something you can remarket on other sites in the same way you can a product.

How do you increase lead generation?

Interactive content in the form of quizzes is a great way to engage your prospective customer on your site. Requesting their email address in return for their answers is a really easy way to generate useful lead information online. Making your quiz fun and lighthearted will also give your potential customer an opportunity to switch off from their day job for a few minutes, which might even go as far as helping them warm to your business.

Two-stage lead generation

Getting the first stage of lead generation right comes in two steps. Firstly, you need to find a way of recording tangible, useable data from the person – such as an email address – and secondly, you need to ensure that their first impression of your business is positive, leaving them with a favourable impression of your brand. As most sales are closed after the fifth piece of contact, consider this first step your handshake to introduce yourself in the best possible light.

What can effective lead generation help you to achieve?

Businesses who have an effective lead generation system can find their revenue increases up to 130% better than a company who doesn’t invest in lead generation.* So it is imperative if you are serious about increasing your revenue that you invest in the tools and systems you need to convert visitors on your site into potential leads.

Now more than ever lead generation is key

In today’s digital world, people can scope out products or services they’re interested in online before they make a purchase. Previously enquiries would’ve been made in person in a shop, or over the phone, but with the advent of social and digital media, this personal interaction has been lost. As a result, the opportunity to close a sale has decreased. This has made it more important than ever for businesses to ensure they are generating high-quality leads which can be converted into sales.

For more information about how Lead Doubler can help you create engaging, interactive content to increase the number of leads you generate, get in touch today!

*http://www.bluevalleytelemarketing.com/importance-lead-generation/

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Interactive content – what, why and how

Interactive content, quite simply, does what it says on the tin. As opposed to static content, such as webpages, blogs and images, interactive content is that which requires the viewer’s active participation and engagement. Rather than simply reading text or appreciating a visual, interactive content examples include those that give their audience real-time results that are not only relevant but they are related to causes and topics that they really care about.

Examples of interactive content

Interactive content can come in all shapes, sizes, tones, styles and can be suitable for a range of channels. However, as a whole, interactive content can be broken down into five core key content types. These main building blocks can then be used either as lone media types or can be combined to create layered interactive experiences, such as responsive videos, infographics and images.

The four core elements used to create interactive content are as follows:

Poll, Trivia, Quiz and Survey – Best demonstrated by the Buzzfeed phenomenon, online polls and quizzes are not only highly engaging for the user, as they can be specifically targeted, but for the marketer too. These survey-based content examples provide remarkable opportunities to gather data in the form of opinions, customer insight and that all-important feedback.

Assessment – As simple as they sound, assessments use a range of carefully constructed questions to precisely segment an audience into several pre-determined categories. For both audience and marketer, this can be a very useful exercise. Not only can it ensure that users are hit with the content that most appeals to them, but it also allows professionals to really dissect their audience so that they can best spend money on content that really engages.

Bracket – No brackets are not a punctuation mark, at least not in this case anyway! When we talk about a bracket with regards to interactive content, we are referring to a form that requires prediction and completion: a form that is completed where the participant(s) predicts the outcome of each game in a tournament, for instance, March Madness.(https://en.wikipedia.org/wiki/March_Madness_pools). Whoever, come the end of a tournament, has had the closest predictions will win the content.

Calculator – Calculators can come in a range of different disguises and the most prolific is probably a quote generator. Calculators are a type of interactive content that is created using back-end development where answer combinations are pre-set. Once a user inputs specifics, they are evaluated and their combination will turn out a specific answer, normally in the form of a numerical result.

The importance of interactive content

In today’s digital world, where users are 91% more likely to engage with heavy visuals and interactive content, it is unsurprising to learn that, following the mobile revolution and its subsequent digital transformation, the average adult’s attention span has reduced from twelve seconds down to a shocking eight. That means engagement really is key for marketers. With its main intention of creating a two-way conversation with internet users, interactive content achieves just that – instant interaction. This interactivity brings with it deeper brand recognition and can work to drive higher customer retention levels.

Because of interactive content’s personalisation element, people simply cannot help but put themselves through your inviting algorithms. The fact that interactive content too will conjure up different results and a different user journey based on the order of content inputted also brings with it a powerful attraction. It appeals to the human brain’s natural appreciation for all things new – our inner magpie if you like!

Implementing interactive content

Fortunately, interactive content has never been easier to create. With our cutting-edge LeadDoubler platform you can do just that – double your leads! By turning existing files into engaging content in seconds, we can help you drive interactivity to achieve the ROI and conversions that you are really looking for. Our platform will also automatically inject leads generated from your interactive content directly into your marketing automation tools if required.

So get in touch today, and let’s start fuelling your marketing with dynamic and interactive content that will keep your customers coming back for more!