How Digital Marketing Works

Gone were the days when businesses can only promote and market their products through advertising in broadcast or print media. In this modern and fast-paced environment, digital marketing is the new trend which will definitely be around as long as the internet exists. Traditional marketing is still relevant, however, digital marketing yields higher ROI and is more effective and cost-efficient.

Disruptive technology is still shaking the market and with the rate of how innovations are accelerating, businesses should take a stance on preserving their brand or service and be relevant with the times. With the use of the internet being a primary medium for marketing, businesses can stay visible and engaged with their audience.

There are various strategies you can use to address the client’s needs when it comes to digital marketing. Each client is different, and therefore campaigns are generally tailored with this in mind. All of these strategies have a common goal, which is to reach their target audience. These strategies work closely together to be able to drive relevant traffic to the client’s business. Furthermore, digital marketing can also convert a one-time visitor into a returning customer. To be able to achieve success in marketing a certain business online, a well-structured campaign is very important.

To understand well how you can maximise the use of digital marketing, here are some of the elements used in this medium to help market the company’s products and services:

Search Engine Optimization (SEO)

This is one of the most popular tools in digital marketing. Search Engine Optimisation, or SEO,helps improve the ranking of a client’s website and make it on top of the search engines. SEO specialists have to make sure that they are updated with the changing algorithms and be familiar with keyword trends to guarantee the client’s high rank and traffic.

Social Media

This strategy is becoming one of the most popular elements in digital marketing. It makes use of popular social media sites to promote and market a business. These sites include Facebook, Twitter, Pinterest, Instagram, Google+, Youtube, and LinkedIn. One of the plus factors of this method is the possibility to track the ROI and engagement through these sites. The company or the brand can monitor their followers and the amount of engagement they have with them. Businesses can see how many people commented on their page or a particular post and they can know what are the customer’s thoughts about their niche, product, or service. Aside from that, it can also keep them updated on the latest trends in the market. Having social media accounts provides great advantage since it offers an open platform and allows the audience to engage actively with the company or brand.

Online Press Releases

The online press releases strategy is just like the traditional business newspaper ad, only that it distributes its marketing copies online, which would mean a larger audience. Press releases are online publications carefully written and optimised then distributed to different niche websites that are parallel to what the brand has to offer. These write-ups are written by professional journalists or copywriters who write contents to be able to help the business gain exposure for the brand.

Digital Advertising

Because everything is mostly done online, it is imperative that businesses promote a product or service online. This is how digital advertising works. Google Adwords makes use of keyword research and data to be able to create ads that can be banners, texts, or even image-based. Since Facebook is very popular these days, most brands advertise using it. Businesses or brands can target a specific age group, gender, and those sharing the same interests.


7 Types of Interactive Content

Gone are the days when website contents were just pure, plain text. Nowadays, people are more fascinated with online stuff that requires their immediate response or those that make them feel involved. Thus, the birth of interactive contents.

Interactive content is the type of web content that requires the users’ or participants’ active engagement instead of just simply watching or reading. Through engaging in the post or posts, the participants receive real-time, hyper-relevant results that they actually care about or highly interest them. Interactive content helps facilitate better interaction between the author or content creator and his/her audience.

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How to generate leads for less than $0,2

Leads for $0,2 a piece – what we have learned from 2017

New years is always a brilliant time to look back at the bygone year and learn from your successes and mistakes. At LeadDoubler 2017 taught us that with Facebook we can now generate qualified leads for less than $0,2 USD a piece with our interactive concept.

Facebook has proven explosive as a leadgenerator when we combine it with interactive tests and quizzes that engage just the right users.

Because Facebook rewards engaging content the click-price drops dramatically when you launch engaging interactive content that users share. We have seen this concept massively outperform traditional static making it extremely cheap to generate leads.

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Why you need a tool to convert newsletter signups to paying customers

Why you need a tool to convert email signups to paying customers

You need a tool to convert your email signups towards buying customers. Like a sculptor needs his chisel.

Most marketeers know this issue. You have plenty of signups on your newsletter but despite providing value through carefully thought out emails every week they are still not converting to buying customers.

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3 reasons your newsletter is not converting

3 reasons your newsletter signups are not converting to customers

The internet is booming with marketing blogs that will give you hundreds of ways to get potential customers to sign up to your newsletter. And as your list is steadily growing you will expect sales to start ticking in. But as month pass and your signups still are not buying, you want to seriously ask yourself why your newsletter signups are not converting to buying customers.

At LeadDoubler we see customers with this problem and the frustrations following are very real. Most of the time they are smaller businesses that have gotten into email marketing expecting growth. Usually because some expert told them that all they needed was to grow their list and sales would skyrocket.

In reality maintaining a newsletter is hard and consistent work. And people often overlook the fact that sending out interesting emails with useful content related to their product is not going to drive sales by itself.

In this blogpost we give you some of our daily insights to the 3 reasons why some email marketeers fail at converting signups to customers.

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