The 7 worst mistakes when building an interactive calculator

Top 7 marketing mistakes when building an interactive calculator

An interactive calculator can be an extremely effective lead magnet when done right. Calculators are great for educating your audience as well as converting leads. But done wrong it can be a complete waste of time. We bring you the top 7 marketing mistakes when building an interactive calculator and how to fix them.

The first mistake usually takes people by surprise…

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Choose HTML or a platform when building an interactive calculator

I need an interactive calculator – hardcoding or platform?

So you decided an interactive calculator is perfectly suited for your lead generation or your MQL to SQL conversion. The question is – should you hardcode the calculator with HTML or choose a platform to build it.

Naturally we’re somewhat biased when it comes to this question as we offer our LeadDoubler platform to marketers wanting an interactive calculator. But I’m going to try to be as neutral as possible when I lay out arguments in favor of choosing a platform.

Here are the three major deciders when choosing your build.

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This is how you use email and interactive content

3 ways to use interactive content in emails

If you are reading this you are probably the kind of marketeer that wish to indulge your newsletter recipients with exciting and relevant content that engages and converts. Adding useful and well made interactive content to your email newsletter will often do this.

At the same time we know that plain text-mail outperform HTML based mail when it comes to open- and click-through rates. And we know providers are filtering HTML-heavy mails to obscure folders out of sight. Also most mail providers don’t even support iFrames.

Alas, interactive content is pretty much synonymous with HTML. But as marketeers We still want to share interactive content since it adds so much value to our recipients when done right.

So how DO you use interactive content in your emails?
– Here’s how

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lead

Top tips to turn your blog into the ultimate business lead generator

The process of blogging has become a prominent aspect of modern society. In a personal sense, so many of us love spending time reading about the lives of other people and will rely on their advice and endorsements when making certain everyday decisions. In the business world, the effective use of a blog could work in exactly the same way, significantly driving traffic to your company website through the content presented, and subsequently increasing potential customer leads as a result.

  1. Calls to action are your bread and butter

Having a great blog article is pretty much useless if you fail to include a call to action at some point. This can be positioned at the beginning, or end of the piece, and offers the opportunity to click through to a separate webpage based on related content. This could be a news article that discusses your article topic in detail, however, we strongly advise that you include a link to your homepage or contact page for maximum efficacy.

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Interactive is not boring but engaging

At least interactive marketing is not boring

There are so many marketing trends out there. How do you choose and focus? How do you match your marketing with your product and audience? In this blog I will make a case for simply not being boring and why interactive content might be right for that particular job.

Why? I’ll tell you – it’s not boring!

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