As most marketers know, lead generation is the process of attracting and converting the right prospects and enticing them to make contact with you. However, this often proves to be both costly and time consuming, as the problem most businesses face is how to separate the wheat from the chaff when evaluating the leads themselves.
In most cases, lead validation is the key that unlocks a profitable ROI in a lead generation strategy, though putting an effective system in place to monitor this is frequently overlooked. As a result, many campaigns suffer avoidable losses by throwing good money after bad pursuing inappropriate and unqualified leads.
But how do you address this?
One way is to provide front end content that pre-qualifies leads based on visiting prospects use of interactive content, designed to educate them in ways that will help improve their ROI.
This was the thinking behind the team who developed the world’s leading calculator creation software, LeadDoubler.
The beauty of interactive content and LeadDoubler in particular is that in enabling you to educate your prospects and give them the information they want, it also makes them more likely to engage with you and eventually sign up for your offer. But to do this successfully, it has to be super user friendly.
On this note, the software developers at LeadDoubler would appear to have got it right if the awards handed out by Finances Online are anything to go by. In 2016 they were presented with both the Rising Star and Great User Experience Awards. These were based in part on positive feedback from LeadDoubler clients that highlighted the quick and easy way the calculators could be designed – less than 5 minutes – and the way the software integrated with leading CRM and other applications.
To find out more about LeadDoubler and how it can integrate with your business, please give us a call or email us today.