Engaging customers through the use of social media isn’t exactly new. If you want to stay relevant and be seen by a decent number of audience, social media is one of the easiest platforms to be. But being successful in getting your brand, business or service out there is more than creating an account and posting significant broadcasts.
Every year the effect of social media changes because of the users’ behaviour. In the present, what makes them excited and informed, gets them to click on that link that they think can give them something beneficial. Social media contests and quizzes have been major tools to lure an audience into having interest in services and businesses. Giving them something to question, even though they didn’t think of the idea before, can make them interested and ultimately be tempted to know the answers. For example, a mum doesn’t know that she’s peeling and slicing apples the wrong way until she sees a quiz about little household hints posted by a kitchenware company.
Clicking the link and making the audience participate aren’t the ones that closed the deal. The social interaction to impart information lets the audience realise that the brand knows its audience and it knows what they need to be aware of.
When you give something to them, it’s now a common courtesy that they give something back. This behaviour is one of the reasons why contests and quizzes generate leads. Most of the engaged audience will like a page, repost or tag another person, which will generally increase your target market.
Here are some points to consider to utilise the power of social media contests and quizzes.
Invent a Viral Trend
Most contests and quizzes give information that consumers have interest in. The virality of personality quizzes is a testament to the audience’s thirst to know more about themselves. You shouldn’t forget about incorporating your brand and be sure to make the content relevant, especially to millennials. Millenials tend to share posts that give them a positive result so that others can try as well.
Plan Your Prizes
Getting your audience excited for a contest doesn’t stop with the list of prizes you’ll offer. Audience behaviour varies and it’s important to know the type of audience you have. We’re seeing a change of interest in terms of the people’s priority since it’s easy to buy an item this 2018. Millenials particularly want to win contests that will give them an experience rather than tangible things like a camera or iPad. Examples of experience-related prizes are giving 3 days and 2 nights trip to Paris, having a tour around the company premises that conducted the contest or quiz and giving an ultimate experience for the consumer to try the company’s best product in the market.
It’s important to highlight your brand within the quiz or contest since the engagement that excites your audience might be lost if you didn’t properly send your brand’s vision to them while they’re having the quiz or joining the contest. Getting them into your website to check out more about your service and business must be the end goal of your social media content.
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