Engaging customers through the use of social media isn’t exactly new. If you want to stay relevant and be seen by a decent number of audience, social media is one of the easiest platforms to be. But being successful in getting your brand, business or service out there is more than creating an account and posting significant broadcasts.
Every year the effect of social media changes because of the users’ behaviour. In the present, what makes them excited and informed, gets them to click on that link that they think can give them something beneficial. Social media contests and quizzes have been major tools to lure an audience into having interest in services and businesses. Giving them something to question, even though they didn’t think of the idea before, can make them interested and ultimately be tempted to know the answers. For example, a mum doesn’t know that she’s peeling and slicing apples the wrong way until she sees a quiz about little household hints posted by a kitchenware company.
Clicking the link and making the audience participate aren’t the ones that closed the deal. The social interaction to impart information lets the audience realise that the brand knows its audience and it knows what they need to be aware of.
When you give something to them, it’s now a common courtesy that they give something back. This behaviour is one of the reasons why contests and quizzes generate leads. Most of the engaged audience will like a page, repost or tag another person, which will generally increase your target market.
Here are some points to consider to utilise the power of social media contests and quizzes.
Invent a Viral Trend
Most contests and quizzes give information that consumers have interest in. The virality of personality quizzes is a testament to the audience’s thirst to know more about themselves. You shouldn’t forget about incorporating your brand and be sure to make the content relevant, especially to millennials. Millenials tend to share posts that give them a positive result so that others can try as well.
Plan Your Prizes
Getting your audience excited for a contest doesn’t stop with the list of prizes you’ll offer. Audience behaviour varies and it’s important to know the type of audience you have. We’re seeing a change of interest in terms of the people’s priority since it’s easy to buy an item this 2018. Millenials particularly want to win contests that will give them an experience rather than tangible things like a camera or iPad. Examples of experience-related prizes are giving 3 days and 2 nights trip to Paris, having a tour around the company premises that conducted the contest or quiz and giving an ultimate experience for the consumer to try the company’s best product in the market.
It’s important to highlight your brand within the quiz or contest since the engagement that excites your audience might be lost if you didn’t properly send your brand’s vision to them while they’re having the quiz or joining the contest. Getting them into your website to check out more about your service and business must be the end goal of your social media content.
LeadDoubler offers easy and effective interactive content to ensure you are able to convert website visitors into potential client leads. Our systems are fast and secure, creating content that is engaging and informative, which will give your website the necessary refresh that will improve your SEO rankings. This will result in a noticeable increase in website traffic, and a subsequent surge in client leads. Start your free trial today to see how interactive content could benefit your business leads.
Gone were the days when businesses can only promote and market their products through advertising in broadcast or print media. In this modern and fast-paced environment, digital marketing is the new trend which will definitely be around as long as the internet exists. Traditional marketing is still relevant, however, digital marketing yields higher ROI and is more effective and cost-efficient.
Disruptive technology is still shaking the market and with the rate of how innovations are accelerating, businesses should take a stance on preserving their brand or service and be relevant with the times. With the use of the internet being a primary medium for marketing, businesses can stay visible and engaged with their audience.
There are various strategies you can use to address the client’s needs when it comes to digital marketing. Each client is different, and therefore campaigns are generally tailored with this in mind. All of these strategies have a common goal, which is to reach their target audience. These strategies work closely together to be able to drive relevant traffic to the client’s business. Furthermore, digital marketing can also convert a one-time visitor into a returning customer. To be able to achieve success in marketing a certain business online, a well-structured campaign is very important.
To understand well how you can maximise the use of digital marketing, here are some of the elements used in this medium to help market the company’s products and services:
Search Engine Optimization (SEO)
This is one of the most popular tools in digital marketing. Search Engine Optimisation, or SEO,helps improve the ranking of a client’s website and make it on top of the search engines. SEO specialists have to make sure that they are updated with the changing algorithms and be familiar with keyword trends to guarantee the client’s high rank and traffic.
This strategy is becoming one of the most popular elements in digital marketing. It makes use of popular social media sites to promote and market a business. These sites include Facebook, Twitter, Pinterest, Instagram, Google+, Youtube, and LinkedIn. One of the plus factors of this method is the possibility to track the ROI and engagement through these sites. The company or the brand can monitor their followers and the amount of engagement they have with them. Businesses can see how many people commented on their page or a particular post and they can know what are the customer’s thoughts about their niche, product, or service. Aside from that, it can also keep them updated on the latest trends in the market. Having social media accounts provides great advantage since it offers an open platform and allows the audience to engage actively with the company or brand.
Online Press Releases
The online press releases strategy is just like the traditional business newspaper ad, only that it distributes its marketing copies online, which would mean a larger audience. Press releases are online publications carefully written and optimised then distributed to different niche websites that are parallel to what the brand has to offer. These write-ups are written by professional journalists or copywriters who write contents to be able to help the business gain exposure for the brand.
Because everything is mostly done online, it is imperative that businesses promote a product or service online. This is how digital advertising works. Google Adwords makes use of keyword research and data to be able to create ads that can be banners, texts, or even image-based. Since Facebook is very popular these days, most brands advertise using it. Businesses or brands can target a specific age group, gender, and those sharing the same interests.
Gone are the days when website contents were just pure, plain text. Nowadays, people are more fascinated with online stuff that requires their immediate response or those that make them feel involved. Thus, the birth of interactive contents.
Interactive content is the type of web content that requires the users’ or participants’ active engagement instead of just simply watching or reading. Through engaging in the post or posts, the participants receive real-time, hyper-relevant results that they actually care about or highly interest them. Interactive content helps facilitate better interaction between the author or content creator and his/her audience.
New years is always a brilliant time to look back at the bygone year and learn from your successes and mistakes. At LeadDoubler 2017 taught us that with Facebook we can now generate qualified leads for less than $0,2 USD a piece with our interactive concept.
Facebook has proven explosive as a leadgenerator when we combine it with interactive tests and quizzes that engage just the right users.
Because Facebook rewards engaging content the click-price drops dramatically when you launch engaging interactive content that users share. We have seen this concept massively outperform traditional static making it extremely cheap to generate leads.