Use Calculators to Boost your HubSpot ROI

Boost your HubSpot ROI with Calculators infographics.

]1 How Calculators will boost your HubSpot ROI by helping you generate more leads and help your sales team.


Calculators are often the missing tool in an effective HubSpot project.

Use Calculators to Boost your HubSpot ROI simply by launching the calculators potential clients need during their travel through your sales funnel.

Consider creating the following calculators:

  • A savings calculator – helping your clients identify how much they save annually
  • A pricing calculator – helping your clients learn how much they are to pay
  • An ROI calculator – combining the above calculators into one – showing how much they win from your solution

Learn more about HubSpot and LeadDoubler

Sales Funnel Calculator

Sales keeps evolving, but becomes easier and easier to measure:

Check out our sales funnel calculator below:

Why ROI Calculators are great for B2B companies

ROI Calculators Is A Must-have For All B2B Companies

A ROI (Return Of Investment) calculator is a key element when it comes to B2B sales.

As the leading ROI calculator software company we see ROI calculators used in the following situations:

  • ROI calculators help you generate more awareness and visitors
  • ROI calculators generate leads online.
  • ROI calculators support sales reps when communicating face-to-face with potential clients
  • ROI calculators are used as a supporting tool to help guide potential clients through the sales funnel

How an ROI calculator can help you get more traffic and generate more leads

An ROI calculator on your website helps you communicate your selling points for each visitor – using their numbers and input.

We recommend launching calculators as stand alone landing pages and to link to that from your front page and to generate traffic for these from your front page or from ads directly.

By launching calculators as stand alone landing pages you ensure that your customers keep their focus on the calculator. As the calculator is a conversion element on your page you don’t want them to navigate away from that once they’ve started.

Now let’s imagine you’ve launched your calculator as a stand alone landing page on it’s own subdomain. You are now ready to generate leads.

We recommend boosting traffic for your calculator through online advertising – directly from Search engines (such as Google), through social media and perhaps even directly towards selected target companies.

Quite often we see extremely great conversion rate from the following setup: Google Adwords and online calculators are a great mix

Google Adwords and online calculators are a great mix. Google adwords has the following advantages over other traffic sources:

  • With Google adwords creating a campaign and getting it started can be done in just a few hours
  • With Google adwords you can choose to pay per visitor on your website
  • With Google adwords you can add your own text – thereby ensuring that your visitors know what to expect when they land on your page

We’ve seen combining LeadDoubler with Google adwords can boost a new company or department from zero to fully booked in less than 24 hours.

Example

Imagine you want more clients in your technology based company where you sell a device that will help your clients save tons of money and time by automating something.

Your clients might not know that your product exist or that your service allows them to save money after purchasing it.

If that’s the situation – pushing your message through online advertising can make the change for you.

The good news is that marketing might just work for you – the bad news is that you probably need to motivate your potential clients to even click your ad in the first place.

If you setup a google adwords ad as the example below you might just see great results and better conversion rates in just a few hours.

Heatpump calculator Calculate your savings from installing a heatpump! www.yourwebsite.com

Here’s why it is so amazingly effective when combining it with LeadDoubler.

In the ad we tell the user exactly what to expect when they click the ad (Calculate your savings). If the ad then leads to a page with nothing but a calculator – then they’ve got exactly what they asked for in the ad and will thus be well motivated to actually calculate their savings when they enter the calculator.

In the calculator we’ll then ask for their contact information – before or after showing them their calculated results – and will thereby convert some of the visitors into leads.

We see conversion rates up to 20% on our online calculators!

How calculators can support sales reps

During the dialogue between the client and your sales reps a calculator can support the sales reps by:

  • Helping the potential client calculate their own ROI through the calculator running as an app on an iPad
  • Helping the sales rep keep the potential client focussed on the values of your offer
  • Help the sales rep by removing the need for them to know every nitty griddy details of all your services and products

When you’ve created a calculator in LeadDoubler pushing it online through our native iOS app is easily done and allows you to manage what sales reps can use what calculators.

How calculators can help you drive more sales through the sales funnel

When you’re communicating with your clients that located somewhere in your sales funnel – sending them a link to an ROI calculator is an excellent way to force them to look at the full value of your services instead of just focusing on details like price or SLA’s help you get your prospects into the right mindset to move forward and helps you alone by allowing you to send them something that’s not pushy.

You can send them an email like the one below:

Hi xyz

This is Dan from Mark’s. I just wanted to show you our new ROI calculator: LinkToROICalculator.YourDomain.com – you can try it now – or if you want I can give you a call friday 9 am to have a fast chat about it. Can you talk 9 am friday?

Yours

Dan

The email will allow you to talk about something else than the offer itself – and will maybe make the potential client look at your offer with new eyes – after having verified the great ROI your service have for him / her.

How to get started boosting your company

Now that you’ve seen how ROI calculators can boost your sales – it’s time to get your first calculator online.

See: How to create an ROI calculator in 5 min

You can also get a quote for a calculator or contact us by email: support@leaddoubler.com

How to create your own ROI Calculator

ROI Calculator with Dynamic Chart template An ROI Calculator is an excellent way to show your potential clients the long term value of investing in your product. ROI Calculators are used by automation companies, consultants, SaaS companies, Software providers etc. They are published directly on websites or as iPad / smart device apps.

Here’s how you can create your own ROI Calculator using LeadDoubler.

 

 

Step 1) Choose a template to start from

For an ROI calculator we suggest using the ROI Calculator with chart template or that you simply browse our template library.

Step 2) Define your calculations in a spreadsheet

Included in the template there is a spreadsheet for you to download. Start from there and define input and output fields directly in the spreadsheet.

Step 3) Replace the LeadDoubler logo with your own and consider changing the look and feel

Using the landing page editor you can easily replace images and change all the text. To change the look and feel you might have to use CSS. To get this right you are welcome to contact the LeadDoubler team on support@leaddoubler.com.

Step 4) Launch the calculator

The calculator can be launched in the following ways:

  • As a stand alone Landing Page
  • As an integrated part of your website
  • As an iPad or smartphone app

Conclusions and links

Setting up an ROI calculator can be done in just a few minutes using LeadDoubler and Excel. All you have to do is to select a template and start from there.

3 surprising trends from Google

When comparing Calculators with Websites – Calculators win

Calculator vs. Website trends

Takeaway

Your visitors don’t care about your new website. They want answers fast – preferably delivered in the form of a calculator.

When comparing web developer with account manager – Account manager wins

Google trends - web developer vs. account manager

Takeaway

Web development is becoming a commodity – something that is being bought – nothing that people do in-house. Account Management is becoming more and more popular – possibly because there are an increasing number of solutions available for the client that a personal relationship is crucial for both parties in a B2B provider – buyer relationsship.

facebook beats LinkedIn, Google and apple combined – but is declining

facebook trend is declining

Takeaway

Facebook is still a much bigger player than Google, apple and LinkedIn when measured on the number of searches, but its popularity is rapidly declining.