This is why it’s important to learn about lead generation. And why it should be a priority for your marketing and sales. In a nutshell, lead generation is

Interactive content

7 Tips To Get Started With Interactive Content

In this guide, you will learn how to get started with interactive content. There are many ways to use interactive content in different branches and companies. This guide will help you in the right direction regarding how to prepare yourself and getting started with interactive content.

What is interactive content?

With interactive content, your visitors can engage with the content instead of passively observing a video or a page. The visitors can actively participate in the content which creates a personal experience for the user. This will guarantee that the content becomes more memorable to them.

How does interactive content generate leads?

With interactive content, you can quickly generate contact information from your visitors, while they are getting a tailored answer directly to them. For example, imagine a simple personality quiz “What kind of employee are you?” The user answers a couple of fun and appealing questions before seeing the result, which is 1 of 6 possible employee types.

The content asks for the users’ name and email address before showing the result. By only asking two-three pieces of contact information it guarantees that the user is willing to deliver the contact information instead of using a seven-field lead form.

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Tip 1: Pick the right interactive content

There are many different types of interactive content, so it can be hard to choose which one to try. It’s a good idea to start off with a simple and easy calculator, quiz or product recommendation. Make sure to choose the right content for your needs and purpose.

Tip 2: Get your material ready for creation

When you figured out which content to choose, you need to do your homework before jumping into it. It’s important that you have your elements such as questions, texts, and pictures ready. This way you decrease the time of the process and can start generating leads much faster.

Tip 3: Keep it short and precise

People tend to have a short concentration time before becoming distracted. Try therefore to keep the content short, so it only takes a couple of minutes to finish. If you make it to long, you will lose your visitors attention, and then lose a lead which is a potential sale.

Tip 4: Promote your content to the right audience

Whether you choose to promote your interactive content on social media or another platform, make sure to market the content to the right audience. Before promoting it, you must account for your buyer persona, which is a detailed description of your target customer. This will assure that you will generate leads who are much likely to buy your product.

Tip 5: Be creative and visual

Increase the visual experience with funny texts and clear photos. People love images because it’s an eyecatcher and tells a thousand words. So, if you can improve the user experience by adding a couple of relevant photos, do it.

Tip 6: Collect the right information

As mentioned before, it’s important to collect the right information instead of collecting information that is irrelevant for you. You might as well know the feeling of handing over a ton of information in fear of being violated. By only asking for name and email or phone number, the visitors are very much more likely to apply to the form.

Tip 7: Integrate with your favorite tools

Stay integrated with all your favorite tools like Hubspot, Mailchimp, Salesforce etc. These integrations make a smooth and easy flow. When a user submits your interactive content, they’ll receive information about their choices right away. Personalize your emails by sending different emails targeted especially to each group’s interest.

Ready to hear more?

Are you interested in interactive content and how you can use it in your company?
– Don’t worry we will guide you through what fits your company and find something that will generate the right leads for you and your company.

Book a demo now, and we will create your own piece of interactive content together.

 

Interactive is not boring but engaging

At least interactive marketing is not boring

There are so many marketing trends out there. How do you choose and focus? How do you match your marketing with your product and audience? In this blog I will make a case for simply not being boring and why interactive content might be right for that particular job.

Why? I’ll tell you – it’s not boring!

Read more

How to use interactive Facebook quizzes for leadgeneration

How-to-use-Facebook-quiz

957 qualified leads for 175 USD in a single weekend using an interactive Facebook quiz.

That was the reality We and our customer – a 61 year old diet planner – woke up to Monday morning. Our first reaction was of disbelief and excitement. The second reaction was borderline panic because of the amount of leads and We quickly shut down everything.

But there was no denying – our formula WORKED better than we’ve ever hoped for and we’ve applied it to several other clients with great succes. Here’s how We used an interactive Facebook quiz to generate 957 leads in a single weekend on a very low budget.

Read more

5 Reasons Why Lead Generation Should Be Your Priority

Put your business in a more strategic place for your prospects.

]1 Put your business in a more strategic place for your prospects.

Do you want to be the business that interrupts people with cold calls while they relax at home? Do you want to be the business that knocks on people’s doors and hands out brochures that end up in the trash? Do you want to be the business that speaks to an uninterested audience who responds with impatience and anxiousness to leave? No? That’s what we thought.

no-calls

This is why it’s important to learn about lead generation. And why it should be a priority for your marketing and sales. In a nutshell, lead generation is THE PROCESS of attracting and converting the right prospects and getting them in touch with you.

Lead generation often uses digital channels and is continually evolving. It changes based on shifting trends of online and social media techniques. Lead generation addresses the modern consumer who is 1) constantly bombarded by information, 2) does his/her own research before purchasing and 3) is aware that they can gain something before purchasing your product or service.

“Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyer can learn a great deal about a product or service before ever having to even speak to a sales person. So businesses must make sure that they build their digital presence.”

~ marketo.com/lead-generation/

This only stresses the importance of having a solid lead generation strategy. Lead generation will help you capture the interest of prospective buyers and not only increase your sales but make it a more efficient process for everyone involved.

This chart from Marketo demonstrates the difference of traditional marketing from then to now.

transformation-of-marketing

By showing an interest in your business, it becomes more natural for the prospect to turn from stranger to customer. As you can see in the diagram below, converting visitors to leads is a key point in the journey to having satisfied customers.

The Lead Generation Process

The Lead Generation Process

How does it work?

The most effective lead generation process begins with a landing page where a visitor (you guessed it) lands for a distinct purpose.

The landing page provides RELEVANT information, most effectively through some form of interactive content like a calculator, quiz or a test. This not only engages the visitor but sparks a curiosity, if not a desire to learn more about the product or service.

To access more information, the visitor is then led to a form where he or she provides his or her contact details and sometimes, more specific information about what he or she is looking for.

So now that we are clear with what lead generation is, it’s time to point out WHY it is important for your business.

#1. It Saves Time and Increases Profit Since you are already talking to targeted and interested prospects, the sales process is easier and more efficient. Additionally, tailored conversations based on the information you have gathered equips your sales, which leads to a better batting average and consequently, more closed sales.

#2. It Contributes to a Positive ROI “Since it is a marketing technique, lead generation contributes to a better Return on Investment. You pay only for the leads received and hence have a greater chance of squaring your ROI.” ~ xenoxglobal.com

#3. It Allows Instant Adjustment and Improvement Contrary to traditional marketing methods where your brand’s message is locked to it’s medium (such as print or TV), working with a digital medium allows you to tweak your message or approach based on your learnings from the market. Edit the copy on your page in a few seconds, install a more specific calculator in minutes, change your sales dialogue based on the filled-up forms you have been receiving. Lead generation allows you to be flexible and opens up opportunities to improve immediately.

#4. It Was Built For The Modern Consumer As mentioned earlier, the buying process has changed. The modern and empowered buyer/shopper is who you have to attract and traditional marketing techniques just don’t cut it anymore. Lead generation is your way of adapting to and capturing the market.

#5. It Creates Better Client Relationships Think about it. They found you. You did not interrupt them with a call while they were busy. You did not hold their attention hostage with sales talk. Instead, they willingly sought you out and gave you their information. In return, (through your landing page and interactive content) they got more helpful information that they needed or wanted even before purchasing anything. That already puts YOU in a good position and THEM in an interested state of mind, which if you ask us, sounds like a much, much better way to start.


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The Roadmap to Getting Consistent Leads Online

You have a great product. You also have a website that talks about how great your product is. So why aren’t the leads coming in consistently?

There are a few key steps to getting more consistent leads, and most of them require fresh and relevant content. This is the best way for potential buyers to find you through the noise of an already saturated online market.

To help you understand better, we’ve created a little analogy. By comparing your landing page to a physical store. What is a landing page? Well let’s get on to the first step then.

1. START – Build a clean and straightforward landing page.

Landing pages serve as a one-stop-shop where you can educate your consumer, sell your service and generate leads at the same time. If you’ve ever seen a webpage with a specific offer (like a quotation, free demo or ebook) that you could access by giving your email address–that, is a landing page.

Landing pages are quick and simple to set up. According to Unbounce’s landing page expert Oli Gardner, a landing page must contain 5 essential things:

  1. Your Unique Selling Proposition
  2. The hero shot (Image/Video)
  3. The benefits of your offering
  4. Proof
  5. A single conversion goal – in other words, your Call-To-Action

Click here for a more detailed description of each element.

2. ATTRACT – Show the benefits of your brand with visual content.

Just like putting up a display on your store, give your visitors something that will catch their eye and peak their interest.

Photos – Place attractive images such as that of a hero shot on your landing page, and other engaging visual content. With a visitor’s short attention span, it’s a lot easier and more efficient to tell a story visually. A great example of images that tell stories are before and after photos, diagrams, progress charts and the like.

Testimonials – A customer’s own great experience will give you a lot more credibility than any self promotion. Put in a bunch of rave reviews of your product or service as it has the power to be that final push for a visitor to pick up the phone or send you that email.

Videos – Videos are one of the most attention-grabbing and persuasive forms of content on the web. They are great for telling stories, introducing a product, and are a good format for testimonials too!

3.ENGAGE – Captivate and educate your visitors with modern and powerful interactive content.

Think of interactive content as having that pleasant salesman in the store. He is there to answer your visitors questions and understand what it is exactly that the customer is looking for. Interactive content comes in the form of quizzes, tests, calculators, interactive infographics and white papers. The beauty of interactive content is that it allows you to educate your prospects and give them information they want, which makes them more likely to engage with you and eventually sign up for your offer.

4. DIRECT – Point the way to your landing page through social media and other inbound marketing efforts.

Social media and inbound marketing are the modern ways of spreading the word and pointing arrows to your shop.

1. Social media – You can start by creating a Google+ Business account, a Facebook fan page, and a Twitter profile. Don’t stress because you can limit the upkeep to less than 5 minutes per day. Have a designer make all of your social profiles to look attractive and professional. Then, begin adding content.

Every time you create a new blog post on your website, add the link to each of your social profiles. There are services out there such as Buffer that allow you to automatically post to your social media accounts. Aside from your blog posts, add 2 updates per day. Post funny photos, relevant quotes, links or articles. Do this even if you don’t have any followers or fans yet. Google checks the overall social presence of your business and factors that into your search ranking.

2. Location-based marketing – Using a free tool like Google+ Business can be very helpful in getting your website and business ‘discovered’ in your local. It allows your business to show up on people’s maps when they search for a business within a specific place. If your physical location matches the zip code of the ‘searcher’, there is a big chance that you will be featured in the top of the search listings.

3. Paid Search – We’re talking about Bing Ads and Google Adwords. Among paid ads, these are the ones that are proven to generate the highest ROI. The process in managing these ad platforms can be tedious and overwhelming, so you might want to consider hiring an external company to do this for you. In the long run, you will save a lot of time and money.

Lastly, we’ll leave you with these facts from SmartInsights.com:

1-4% of landing page visitors convert to leads BUT having RELEVANT and ALTERNATIVE content produces 9% less bounce and 4.5% more leads.

More importantly, 35-65% of alternative content viewers convert.

Now that you are equipped with a fairly simple roadmap to follow, we hope you get started with a lot more confidence. Feel free to print this out or share with your team. We hope to see you at the end of this road with a great big smile and more consistent leads.

Easy steps you can do to get more leads through your own website.

Easy steps you can do to get more leads through your own website.


Graphics Sources:

Infographic vector designed by Shahsoft1 – Freepik.com Designed by Freepik Designed by Freepik Designed by Freepik Designed by Freepik