Marketing experts are turning to the use of interactive contents for a successful lead generation as it is a great way to engage potential customers with quality experiences that capture insights and provide useful information. The main objective of interactive content is to encourage the investment of time, allowing marketers to reward their prospects with hyper relevant results.
This is why interactive content has been called the “future of content marketing,” because it is the perfect way for marketers to create engaging experiences that convert visitors every time. Moreover interactive content is not only a good way to educate potential customers and generate more page views but is also preferred by consumers as it allows them to dive in, interact, have fun and gain insight without feeling like they are being sold to.
A calculator is a popular type of interactive content for marketers. It allows marketers to dive deeper into their audience’s needs, collecting information to build accurate buyer personas.
The use of calculators is one way to boost marketing strategy by engaging the users to input data that helps marketers to better understand prospective consumers and offers the chance to create highly-specific content that appeals to each customer group. A calculator follows a set formula and uses back-end logic to generate a unique result based on the user’s data.
Interactive calculators are built to solve problems and answer questions for those who are in the mid-stage of the buyer’s journey, thus flawless back-end calculations typically offer valuable numeric information that helps possible customers to make purchase decisions. Additionally, calculators are often used to educate and promote potential savings the user could expect by using a product or service without the need to write a lot of descriptive content. The outcome of the calculator can be the final push they need toward making a purchase through pure data which users highly appreciate, therefore making calculators the best form of interactive content to attract leads.
Listed below are some key points why you should consider adding a calculator to uplift your marketing strategy:
Add Real Value
As the user answers questions about their needs or concerns, the calculator will prepare a result for their most pressing questions whilst building trust at the same time. The calculator can be easily customised to supply the data you’re looking for and provide your prospective customer with the answers they want.
Offer High Conversion Rates
A high percentage of buyers don’t easily convert on their first visit to your website. This is where a calculator is best used for as it offers heightened engagement that leaves a lasting impression on your prospects.
A calculator supplies personalised responses providing instant satisfaction to your customers which they are more likely to share.
Gather Rich Data
The use of calculators is a great way to create deeper lead profiles whilst giving valuable information to your customer. Your sales team can make use of the data given in a calculator informing them of a prospect’s needs which help make target sales.
At LeadDoubler, you no longer have to wait months for developers to queue your project as you yourself can create and publish your own powerful content that is interactive and dynamic even without the need for programming skills. We empower marketers to create interactive content such as quizzes, contests, assessments and calculators and we ensure that you can keep all your favourite tools and technology integrated so you can maintain your workflow without any disruptions. Click here to get started now.