Most businesses heavily rely on effective content marketing strategies these days as they are a great way to get people talking about a company’s products, services and brand. If you are a marketer looking for better ideas, content marketing is also the perfect solution to engage your customers and even create a community that will have a huge positive impact on sales, conversion, promotion, and nearly everything else favourable for your company.
What are the elements of an impactful content?
- It targets your preferred audience
- It addresses your audience’s needs
- It provides value
- It establishes trust
- It engages your audience
- It aligns with your marketing goal
- It communicates clearly and effectively
Most people nowadays tend to always run on a hectic schedule and are constantly fed with an endless stream of information. That said, one way of having your content more actionable and have a strong appeal to your audience is by clearly stating what they will learn from your post. Simply put, create a content that will explicitly state what your readers will walk away with after reading your piece and how it will potentially impact their lives moving forward.Provide images
Images can provide you with a wide range of benefits. Apart from the fact that many individuals simply enjoy looking at pictures, this includes allowing your readers to digest information without having to read through a rather lengthy post. Additionally, having images as part of your content can serve as an effective way to bridge information together.Get your audience involved
To create an impactful content, aim for your audience to get involved and not just remain bystanders. That said, it is always a good idea to incorporate interactive strategies such as quizzes, survey, assessments and more to provide your readers with a really interesting experience and have them feel like they really learned something from getting involved.
When creating content, it is inevitable for your readers to sometimes have doubts or confusion thus, providing examples is a good solution to mitigate the risk from this. Include a few, clear instances that start with a very strong phrase ‘for example’, or provide links to resources that cover the topic in better detail.
Whilst it is true that most of your readers would prefer to see fewer numbers on your content, throwing some stats on your piece can help back up any arguments. Thoroughly search for a relevant statistic and incorporate it into your content via graphs or charts and you will prove a strong point.
If you are seeking a reliable platform that will help you create and publish powerful and dynamic interactive content, look no more and try LeadDoubler now. We empower marketers to create engaging interactive content such as contests, quizzes, calculators, assessments and more even without the need for programming skills! Start your own free online demo today or schedule a customised demo from one of our small business experts. Questions? Give us a call on +45 9386 6171 to find out more.