Interactive content & b2c lead generation

How could interactive content improve your online presence?

With any business, old or new, your online presence has become a critical factor in ensuring that potential customers can engage and invest in your services. It’s important, therefore that you are incorporating dynamic content to keep your customers interested.

Interactive content is, essentially, content that requires active participation from the user directly. Not only could this create a more interesting webpage in comparison to static sites (with only readable or viewable content), but it could significantly improve your overall online presence and your ability to generate customer leads.

Interactive options to suit you

If you believe that interactive content could be the key to improving your online presence, and generating customer leads, there are multiple options you could seek to include. Whilst we’ve written about these options previously, here’s a short break down to remind you of what is available.

Customer assessments require a series of questions to be completed by customers before they are sorted into a particular category. This can then provide users with content best applicable to them, whilst you can log important customer information.

Calculators generate individual numerical results for the user, dependent on certain values that they input. Banking websites use this form of interactive content frequently, particularly with mortgage and finance calculators, however they can be built around a number of factors.

Trivia style quizzes are excellent on web-pages and social media, and offer a scored output based on the number of correct or incorrect answers entered.

For a better way to generate customer feedback, polls and surveys can offer a simple solution, and work well on social media sites.

Bracket interactive content requires customers to predict the outcome of a game or event, based on a round-by-round scenario, similar to a knockout tournament.

Engage your audience for improved customer experience

Static websites can often leave potential customers bored and uninspired, which could mean they leave your webpage quickly without engaging with the primary content presented. By incorporating interactive content customers are encouraged to, quite literally, interact with the content presented – whether it’s a poll, quiz or calculator. Humans hold the natural instinct and desire to test themselves and try new things, and taking part in a quiz or assessment could reveal previously unknown information about themselves.

If customers are able to engage more actively with your content their overall experience will improve, improving your online presence and generating multiple new customer leads.

Providing you with valuable customer insight

The addition of this content does provide tailored information to suit the customer that utilises it, but in reality there is value for both sides. This use of this content can provide your business with vital information about the customer that can subsequently be translated into your marketing strategy. This can generate important customer leads, and help to guide customers down a particular route in accordance with their identified wants and goals.

Can adapt to any strategy or marketing program

Interactive content can quite easily be created or adapted for any marketing strategy or programme, making it an extremely diverse and straightforward solution to increasing customer interest in your business, and improving your online presence and content. When planning an event interactive content can help to garner an understanding of what guests hope to see included. The use of quiz, assessment and bracket content could add an important social aspect to your online content, as participants can engage with one another to compare groupings and results.

Lead Doubler offers practical solutions that allow you to seamlessly incorporate interactive content to your current webpage, social media or blog site, resulting in a noticeable increase in customer lead generation, and improvement of your online presence. For more information about how interactive content could benefit your business, and the various options available, visit our website today.

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