Using an interactive test to drive leads for danish mortgage company

How adding a simple test increased ROI with 500%

  • It all starts with a simple test

    Giving potential clients an estimate of their potential savings instantly can be done through a simple 10 sec. test

  • Through instant feedback the user is driven into an interactive onboarding flow

    Combining simple tests with onboarding flows is key to create high conversion rates.

  • The flow is embedded into our clients website and marketed through cross media campaigns

    With an interactive test – marketing is easy. All marketing have to do is to tell potential clients that they can get feedback in seconds.


Motivating danish house-owners to switch to a new mortgage provider is everything but easy. The process is complicated and the gain for the house-owner is received over time.

We needed a simple way to show how important this is without dragging the user through long meetings or complicated forms.


Through a strategic call – initiated by our partners at Sunrise – we saw that it was pretty straight forward to create an easy-to-use interactive test helping the user evaluate whether the potential savings are so significant that it’s worth investing in.


Based on input from the client we created a simple Excel file defining the input and output of the test and uploaded it to LeadDoubler to convert it into a beautiful interactive test – ready to be embedded into our clients website with simple cut and paste code.

The result: 500% ROI improvement rate!

The client got 5 times as many leads through the interactive test than they usually did.

Could you use 5 times as many leads generated on the same budget?

Integrate with the tools you love

logo wp small logo hubspot small

logo bomb

logo mailchimp small

logo cm small logo sf small

Join us for a free demo

Let us walk you through our software and show you how you can build an interactive calculator and get more engagement and leads from your website.