First Agenda calculator with HubSpot

Integration. Lead generation. Increased email performances. This is how we helped First Agenda and made one hell of a case.

When we first talked with First Agenda they were very clear on their goal. They needed something that could provide value to their customers and generate leads without getting separated from the tools they already use and love.

We introduced to them LeadDoubler integrated with HubSpot. This is their story.

The bridge to sales

First Agenda is a Danish software company that helps businesses with more efficient and smarter meetings.
Their groundbreaking AI technology logs even the smallest details from business meetings, distributes tasks among the participants, keeps a summary and helps crack that high number of unproductive meetings that happen every day. This is just some of the features that help businesses save a lot of money by making their meetings more efficient with First Agenda’s technology.

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First Agenda wanted to visualize this huge amount of value digitally and engage their website visitors to get them one step closer to being a sale. They created an online calculator for HubSpot which generates and sends a business case in PDF form to the end-user, comparing their current situation, to what potential savings they can have with a First Agenda solution.

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The results

First Agenda measured the effect of linking to a calculator from emails with subjects like: “Use our calculator, and calculate your potential savings”.

The results were quite convincing:

Increased opening rate
The opening rate on their emails leaped from 22% to 32%, and the click rate leaped from between 3 and 4% to 8%.
A clear winner
When compared to other pieces of content (e.g e-books and static websites) their new LeadDoubler calculator showed a staggering 2.9 x the usual effect in opening and click rates.

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Interactive content is asking your leads

If content marketing is the answer, then interactive content is the question.
First Agenda has observed the effects of having a calculator for HubSpot in their content marketing strategy.

Here’s what they’ve told us:

LeadDoubler gives us a better dialogue with potential clients
Sales reps can speak directly into the challenges of the client because they’ve already got data and ROI before the first sales call
Marketing efforts can be tailored much more precisely to each specific client automatically

The best of it all is that First Agenda didn’t have any hassle with long development time and risky deals with developers who they just had to trust to do the job. No worrying about not getting support if they need it. No overwhelming bills because they asked for a few changes on their calculator.

With the LeadDoubler platform they can publish a calculator in just hours or even minutes. Found a grammar mistake or something else that needs a change? Log in with your personal LeadDoubler profile and change it right away. Publish the calculator without having to buy a server to host it. And best of all, if you need help with any changes, our support team is ready to help you out with experience from over 10.000 calculators in their backpack.

LeadDoubler proves to be the ultimate place to create and publish interactive content.

Download case as e-book (PDF)

Want to find out if LeadDoubler can help you achieve great results as well?

Lead generation. Engaging visitors. Data collection. It’s all right here.

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