When running a business, the consistent priority is to sell your products and services to a targeted demographic. But what happens when your traditional sales techniques start to lose impact? Lead generation is a process used to organically engage and attract audiences to the products and services offered by a business. This is traditionally done through methods of content marketing and SEO. Here are 5 key reasons why lead generation through content marketing is a vital tool for any business looking to increase sales, and overpower the competitor.
- Increase audience reach and sales
A ‘lead’ refers to a company or individual that expresses an interest in the product or services that your business provides. By including methods of lead generation in your marketing strategy, you are more likely to increase your audience reach, which will subsequently increase overall sales for your business. When it comes to content marketing, it is also important to encourage multiple content forms to increase your business demographic. This can include the use of infographics, animation, surveys, and ‘knockout round’ quizzes. The conversion rate of customer interest to sales is, therefore, directly proportionate to the size of the audience that is engaging with this content.
A 2013 report by the CMO Council found that 87 percent of B2B buyers were more likely to make purchases based on the online content available. In modern business, in which companies and consumers rely so heavily on all that the internet has to offer, it has never been more crucial to embrace it.
- Allows you to embrace new marketing strategies
The nature of business is changing every day, and it’s important to keep up with key business strategies to avoid falling behind your competitors. The way to achieve this is by keeping up with relevant marketing strategies. Understanding the most recent and effective marketing strategies will help to engage your target audience and increase potential customer leads.
- Encourage the use of new technologies
As new technology and systems are released, so too do lead generation techniques change to maximise the appeal to target audiences. This is most evident through the use of social media. Companies regularly employ Facebook quizzes and social media surveys to appeal to potential customers as they understand it’s influence in the modern world. Facebook, for example, has over 100 million users, therefore if any interactive content is used by your followers there is also the potential that they’re friends, and friends of friends will also see the content.
- More cost-effective than traditional advertising.
Advertising can be extremely expensive to outsource, and while it will reach a larger audience, it can’t always be relied upon to engage your audience and convert them to potential customers. Lead generation focuses on promoting your content and finding ways to encourage audience engagement. While you may reach a much wider audience through traditional advertising measures such as newspaper, television, and radio adverts, you are more likely to convert ‘clicks’ to customer enquiries through lead generation and content marketing. The cost-per-lead is, therefore, likely to be higher through lead generation methods.
- Easy to outsource
Lead generation is now a prominent field of audience engagement and content marketing, which means that it is very easy to outsource this task to a specialist firm. They will help to create the relevant content and provide you with the necessary tools to reach out to your target demographic and generate potential leads. This will also save you the time and money to train individual members of staff, which means you can focus on what really matters to your business.
The team at LeadDoubler are specialists in creating easy, effective, and secure interactive content to help improve the lead generation of your company. Visit our website to discover how our handy software could help increase customer interest, and increase overall lead generation for your business.