When it comes to digital marketing, everyone expects a quick sale. You put a post or advert up about your products or services, consumer visits your website

Types of Interactive Content for Your Business

Types of Interactive Content for Your Business

As online marketing gets more concentrated and more competitive, making good content may not be sufficient. Aside from being visually appealing, the content should also be interesting and interactive. Something that your target customers would want to click. Interactive content is a great way to attract your target customers to participate and interact with you. Using interactive contents can produce a higher engagement rate. Even an average piece of interactive content has a higher chance of audience engagement than a good piece of conventional content. This fact makes digital marketing companies and content managers focusing towards creating funny, witty and informative content rather than a long article.

To help you in choosing the right content for your business, we have compiled some examples of the interactive content that are designed to generate leads.

1. Interactive Quizzes (or Polls)

Interactive Quizzes are one of the most used and recognised type of interactive content. Your quiz can be light-hearted and fun or can be a bit serious. These quizzes not only help you interact with target customers, but it also helps you with lead nurturing and helping your sales team gather information about your customers.

2. Interactive Videos

Videos come in different themes and styles. It can be webinars, Youtube videos or tutorials, and all these help with your business’ lead generation. However, you can add a few more things to make your videos interactive. Adding YouTube annotations lets you bounce around from one video to another or use tools that embed lead generation form in your videos. Another thing that you can do is offer a ‘content upgrade’ at the end.

3. Interactive Infographics

A highly aesthetic content will surely capture the attention of your customer. To add flare to the infographic you made, add digital widgets that your customers can play with. If you want a fancier version, why not choose to offer a personalised version. You can ask questions from the user and give them an infographic based on their answers.

4. Calculators

If you want to show your customers the pricing for your services but the pricing structure is too complex for a pricing table, put an interactive calculator on your website. This calculator can be used as a part of link magnet and lead generation tool.

5. Interactive Games

The thing about games is that they are most effective when used at the beginning of your customer’s journey. Did you know that a study even proved that games generate more leads than quizzes? Add games as part of the registration process!

6. Contests

Another familiar type of interactive content is contests. They are best used when you want to attract new customers and increase brand awareness. It requires input from the customers like photo contests or other user-generated contents. You get not only interaction with your customers but also their information.

These are just some of the few interactive contents that you can use for lead generation of your business. Make sure to choose the one most appropriate for your business so that you can make the most out of it.

LeadDoubler offers easy and effective interactive content to ensure you are able to convert website visitors into potential client leads. Our systems are fast and secure, creating content that is engaging and informative, which will give your website the necessary refresh that will improve your SEO rankings. This will result in a noticeable increase in website traffic, and a subsequent surge in client leads. Start your free trial today to see how interactive content could benefit your business leads. If you have any concerns and/or clarifications don’t hesitate to contact us. Our friendly team will be happy to help you. Just send us an e-mail at sales@leaddoubler.com or call us on 0045 61 71 11 03.

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Watch Your Leads Increase Using Social Media Contests and Quizzes

Engaging customers through the use of social media isn’t exactly new. If you want to stay relevant and be seen by a decent number of audience, social media is one of the easiest platforms to be. But being successful in getting your brand, business or service out there is more than creating an account and posting significant broadcasts.

Every year the effect of social media changes because of the users’ behaviour. In the present, what makes them excited and informed, gets them to click on that link that they think can give them something beneficial. Social media contests and quizzes have been major tools to lure an audience into having interest in services and businesses. Giving them something to question,  even though they didn’t think of the idea before, can make them interested and ultimately be tempted to know the answers. For example, a mum doesn’t know that she’s peeling and slicing apples the wrong way until she sees a quiz about little household hints posted by a kitchenware company.

Clicking the link and making the audience participate aren’t the ones that closed the deal. The social interaction to impart information lets the audience realise that the brand knows its audience and it knows what they need to be aware of.

When you give something to them, it’s now a common courtesy that they give something back. This behaviour is one of the reasons why contests and quizzes generate leads. Most of the engaged audience will like a page, repost or tag another person, which will generally increase your target market.

Here are some points to consider to utilise the power of social media contests and quizzes.

Invent a Viral Trend

Most contests and quizzes give information that consumers have interest in. The virality of personality quizzes is a testament to the audience’s thirst to know more about themselves. You shouldn’t forget about incorporating your brand and be sure to make the content relevant, especially to millennials. Millenials tend to share posts that give them a positive result so that others can try as well.

Plan Your Prizes

Getting your audience excited for a contest doesn’t stop with the list of prizes you’ll offer. Audience behaviour varies and it’s important to know the type of audience you have. We’re seeing a change of interest in terms of the people’s priority since it’s easy to buy an item this 2018. Millenials particularly want to win contests that will give them an experience rather than tangible things like a camera or iPad. Examples of experience-related prizes are giving 3 days and 2 nights trip to Paris, having a tour around the company premises that conducted the contest or quiz and giving an ultimate experience for the consumer to try the company’s best product in the market.

Branding

It’s important to highlight your brand within the quiz or contest since the engagement that excites your audience might be lost if you didn’t properly send your brand’s vision to them while they’re having the quiz or joining the contest. Getting them into your website to check out more about your service and business must be the end goal of your social media content.

LeadDoubler offers easy and effective interactive content to ensure you are able to convert website visitors into potential client leads. Our systems are fast and secure, creating content that is engaging and informative, which will give your website the necessary refresh that will improve your SEO rankings. This will result in a noticeable increase in website traffic, and a subsequent surge in client leads. Start your free trial today to see how interactive content could benefit your business leads.

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How Digital Marketing Works

Gone were the days when businesses can only promote and market their products through advertising in broadcast or print media. In this modern and fast-paced environment, digital marketing is the new trend which will definitely be around as long as the internet exists. Traditional marketing is still relevant, however, digital marketing yields higher ROI and is more effective and cost-efficient.

Disruptive technology is still shaking the market and with the rate of how innovations are accelerating, businesses should take a stance on preserving their brand or service and be relevant with the times. With the use of the internet being a primary medium for marketing, businesses can stay visible and engaged with their audience.

There are various strategies you can use to address the client’s needs when it comes to digital marketing. Each client is different, and therefore campaigns are generally tailored with this in mind. All of these strategies have a common goal, which is to reach their target audience. These strategies work closely together to be able to drive relevant traffic to the client’s business. Furthermore, digital marketing can also convert a one-time visitor into a returning customer. To be able to achieve success in marketing a certain business online, a well-structured campaign is very important.

To understand well how you can maximise the use of digital marketing, here are some of the elements used in this medium to help market the company’s products and services:

Search Engine Optimization (SEO)

This is one of the most popular tools in digital marketing. Search Engine Optimisation, or SEO,helps improve the ranking of a client’s website and make it on top of the search engines. SEO specialists have to make sure that they are updated with the changing algorithms and be familiar with keyword trends to guarantee the client’s high rank and traffic.

Social Media

This strategy is becoming one of the most popular elements in digital marketing. It makes use of popular social media sites to promote and market a business. These sites include Facebook, Twitter, Pinterest, Instagram, Google+, Youtube, and LinkedIn. One of the plus factors of this method is the possibility to track the ROI and engagement through these sites. The company or the brand can monitor their followers and the amount of engagement they have with them. Businesses can see how many people commented on their page or a particular post and they can know what are the customer’s thoughts about their niche, product, or service. Aside from that, it can also keep them updated on the latest trends in the market. Having social media accounts provides great advantage since it offers an open platform and allows the audience to engage actively with the company or brand.

Online Press Releases

The online press releases strategy is just like the traditional business newspaper ad, only that it distributes its marketing copies online, which would mean a larger audience. Press releases are online publications carefully written and optimised then distributed to different niche websites that are parallel to what the brand has to offer. These write-ups are written by professional journalists or copywriters who write contents to be able to help the business gain exposure for the brand.

Digital Advertising

Because everything is mostly done online, it is imperative that businesses promote a product or service online. This is how digital advertising works. Google Adwords makes use of keyword research and data to be able to create ads that can be banners, texts, or even image-based. Since Facebook is very popular these days, most brands advertise using it. Businesses or brands can target a specific age group, gender, and those sharing the same interests.

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7 Types of Interactive Content

Gone are the days when website contents were just pure, plain text. Nowadays, people are more fascinated with online stuff that requires their immediate response or those that make them feel involved. Thus, the birth of interactive contents.

Interactive content is the type of web content that requires the users’ or participants’ active engagement instead of just simply watching or reading. Through engaging in the post or posts, the participants receive real-time, hyper-relevant results that they actually care about or highly interest them. Interactive content helps facilitate better interaction between the author or content creator and his/her audience.

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